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Embrace the future if AI-driven innovation. It has been amazing how AI generative thinking (GenAI) has taken hold. It has only been one year since the launch of ChatGPT, then with a follow-up of GPT-4. In a really fascinating routine or guide to how Generative AI developed, then you should read Bernard Marr’s post It is well worth the read. As he points out, “Today, Generative AI stands as a testament to the power of human imagination and technological innovation.
A common piece of developmental feedback is the need to move from tactical to strategic thinking. But what does that look like? The author, who has coached thousands of leaders to help develop their strategic thinking capabilities, has identified three core behaviors to work on: acumen (thinking), allocation (planning), and action (doing).
Bernie Madoff Here are ten instances from the recent past where people or institutions made assumptions that turned out to be badly wrong: New Coke 1985: After many secret tests and focus groups, the Coca-Cola Company assumed that changing the formula for their flagship product would be well-received, but it led to a backlash from customers. Year 2000 Computer Bug: There were dire predictions and anticipation of widespread computer failures at the turn of the millennium due to the Y2K bug led to
We’d like to think that if something is a good idea, can be proven to work, improve performance and make people’s lives better, that market and technological forces will somehow make it inevitable. Unfortunately, the history of the last half century makes it clear that’s not true. Most people in developed countries are worse off than a generation ago.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
GUEST POST from Pete Foley It’s great to have an excuse to post an Eddie Van Halen video to the innovation community. It’s of course fun just to watch Eddie, but I also have a deeper, innovation relevant reason for doing so. Art & Science: I’m a passionate believer in cross-pollination between art and science.
AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. The agent knows just how to console them — that’s the future we can build. As the sun rises on a new business horizon, a transformative alliance between Artificial Intelligence (AI) and Design Thinking is crafting a future where technology
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Business Innovation Brief brings together the best content for business innovation and strategy professionals from the widest variety of industry thought leaders.
It’s one thing to have an innovation strategy and quite another to have the right plan to execute it. Many companies have the former but struggle with the latter. So how do you ensure you realize the innovation strategy your team has worked so hard to craft? Here are eight tips for creating greater alignment between your innovation plan and execution.
GUEST POST from Greg Satell Every once in a while, a technology comes along with so much potential that people can’t seem to stop talking about it. That’s fun and exciting, but it can also be confusing.
Waste in project management refers to any resource or effort expended without adding value to the project's ultimate goals and objectives. Waste can manifest in various forms throughout the project lifecycle and significantly impact a project's success. Adopting Lean Agile project management principles, which maximize value while minimizing waste, is essential to mitigate waste in project management.
Innovation is key to overcoming crises. This guide outlines how businesses can navigate uncertainty by adapting strategies, embracing open innovation, and strengthening resilience. Learn how to reassess business models, engage external expertise, and build a robust innovation ecosystem. Explore the three phases of crisis response—from immediate adaptation to long-term transformation—and discover how collaboration accelerates progress while reducing costs.
I recently delivered a speech for a client who held their retreat in a remote location several hours away from the nearest airport. Another client wanted me to speak at their innovation conference the following morning, but my travel schedule wouldn’t have allowed me to arrive at the second event on time. Fortunately, they were open to me delivering this two-hour-long interactive workshop virtually.
GUEST POST from Shep Hyken One of the more enjoyable activities in my life is playing hockey. When I’m in town – not out speaking at conferences – I lace up the skates several times a week to play in a friendly hockey game.
Picture this: A company overwhelmed by a sea of projects, each vying for attention, resources, and precious time. Now, imagine a systematic approach that aligns these projects with organizational goals, ensures efficient resource allocation, and maximizes return on investment. How can Lean Portfolio Management (LPM) help this company survive and thrive in a world of ever-increasing complexity and competition?
In July 2023, our team published “ People-powered pathways: Lessons in how to build students’ social capital through career-connected learning.” In the report, we describe successes and challenges in bringing social capital–building strategies to a variety of educational settings. Our observations draw from an 18-month pilot during which we leveraged our social capital playbook to provide direct support to a group of three intermediary organizations—Education Strategy Group, Generation Schools N
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
In the dynamic world of technology, where the pace of change is relentless and the demand for agility is non-negotiable, how do enterprises ensure they’re on the path to success? The secret lies in transitioning from a project-oriented management approach to a product-centric model. It’s a paradigm shift that promises reduced time-to-market, heightened agility, and an unwavering focus on delivering value.
GUEST POST from Mike Shipulski Unhappy: When you want things to be different than they are. Happy: When you accept things as they are. Sad: When you fixate on times when things turned out differently than you wanted. Neutral: When you know you have little control over how things will turn out.
When was the last time you performed a personal talent inventory? If you can't remember or you never have, it's time to do it. If it's been more than a year, it's time to do it.
“Fueled by teacher shortages,” we’re told in a recent article in The74 , “Zoom-in-a-Room” is making a comeback. If this is the case, although it’s better than the alternative—no teacher at all—it’s also a missed opportunity for deeper innovation. As reporter Linda Jacobson noted in the article, online learning has long been used in schools for subjects they couldn’t otherwise offer.
The DHS compliance audit clock is ticking on Zero Trust. Government agencies can no longer ignore or delay their Zero Trust initiatives. During this virtual panel discussion—featuring Kelly Fuller Gordon, Founder and CEO of RisX, Chris Wild, Zero Trust subject matter expert at Zermount, Inc., and Principal of Cybersecurity Practice at Eliassen Group, Trey Gannon—you’ll gain a detailed understanding of the Federal Zero Trust mandate, its requirements, milestones, and deadlines.
The Black Marketers Association of America recently named Kimberly Strong , an account director at Brunner, to its list of the Top 20 Black Marketers We Admire in 2023. In its announcement, the BMAA cited Kimberly’s ability to align marketing efforts with business objectives and her “extensive experience developing integrated marketing campaigns that drive business growth.
A Veterans Day Innovation Story by Braden Kelley On this Veterans Day I send my thanks to all of my fellow veterans for the sacrifices they and their families have made in support of the great nations of the world.
One of the most important decisions people in organizations make on a daily basis at all levels is choosing how to spend resources. The principal question they must ask themselves: Are we spending time on the most beneficial improvement opportunities? Intelligent use of resources manifests in improved internal functions, delightful customer experiences, productive partnerships, winning competitive strategies, and other areas.
As the pace of technological change accelerates and the half-life of skills continues to shrink, what students must learn is becoming less specifiable, predictable, and verifiable ahead of time. The implications for colleges are many, but one of the clearest is that the importance of learning by doing will continue to elevate in importance. As a result, colleges will need to create more connections to the world of work—whether through projects, apprenticeships, internships and externships, or wo
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Search engine marketing is an important — and highly effective — piece of the marketing mix for many companies, including plenty of Brunner clients. Paid search, also known as SEM, can be very complex and changes constantly. You need a solid plan for keywords, campaigns, and budget to make the most of every dollar — especially on the dominant platform, Google.
GUEST POST from David Burkus Our world requires collaboration. Just about every job now requires collaborating on teams and every employee’s calendar is full of evidence of collaboration. In one study, up to 85% of participants’ work weeks were spent working in direct collaboration or a result of collaboration with a team.
In today's fast-paced and technology-driven world, Artificial Intelligence (AI) has emerged as a transformative force that holds the potential to revolutionize the way we work, make decisions and interact with technology. AI promises greater efficiency, data-driven insights, and enhanced productivity, making it a valuable tool for businesses across various industries.
HBS Working Knowledge reports on interesting new research from Professor Julian De Freitas. He has studied customer journeys, and he finds that a strong memorable moment at the end of a customer journey can help shape a very positive longlasting impression. As I read about the research, I was reminded about an article I read some years ago regarding Ritz Carlton's legendary customer service.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Companies are increasingly emphasizing a corporate purpose beyond mere profitability. The success of this integration largely hinges on organizational culture. Leaders, spanning all tiers, need to genuinely exemplify and articulate the company’s values, as demonstrated by companies like Netflix and LUSH. It’s vital for employees to perceive their daily roles as contributing to this larger purpose, with firms like Atlassian and Cisco offering noteworthy models.
GUEST POST from Dennis Stauffer Your mindset has a powerful influence on how you think and behave—including how innovative you are. You have the power to shift your mindset to become more innovative. However, to do that effectively you need to know what your mindset is now, and it’s mostly subconscious.
If you are looking for a dynamic keynote speaker who knows how to jump start conferences with style, wisdom, and positive energy, Mitch Ditkoff is your man. Easy to work with, customer-focused, and highly experienced, he knows how to engage even the most curmudgeonly of audiences. Take a look at what a sampling of his clients, from a wide range of industries, have to say about the impact he's had on their conferences.
What does it take to launch a career in tech? As one of the fastest growing sectors of the last decade, that question has dominated career pathways conversations. But time and again, efforts to build and diversify the technology sector’s talent pipeline focus on tech skills while ignoring the role of networks in helping students launch and sustain their career journeys.
GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
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