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Are you the sort of person who procrastinates? Who always seems to put off starting work on something and is easily distracted? While this procrastination may be a significant problem for being productive, and the resulting time pressure can be bad for creativity , there may be some instances when it can be beneficial. According to new research from Shin and Grant (2021) , a moderate degree of procrastination may actually be beneficial for your creativity.
Customer experience has become a major differentiator for large companies. In a McKinsey survey of senior executives, 90% of respondents saw customer experience as one of the CEO’s top three priorities.
GUEST POST from Greg Satell We live in a transformational age. Powerful technologies like the cloud and artificial intelligence are quickly shifting what it means to compete. Social movements like #MeToo and #BlackLivesMatter are exposing decades of misdeeds and rewriting norms.
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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Microschools have become a hot topic over the last few years. Their big appeal is that they promise to do a better job catering to students’ and families’ individual needs and interests. But right now, they only serve about 2% to 4% of US students. So, could microschools eventually become the new normal in schooling? Well, let’s see what innovation theory has to say about this question.
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Business Innovation Brief brings together the best content for business innovation and strategy professionals from the widest variety of industry thought leaders.
GUEST POST from Mike Shipulski 100% agreement means there’s less than 100% truth. If, as a senior leader, you know there are differing opinions left unsaid, what would you do? Would you chastise the untruthful who are afraid to speak their minds?
The truth is, in the practice of innovation, uncertainty is everywhere. Innovation is practiced by humans, who are fallible creatures. As innovators we are going to get things wrong, therefore our confidence will be temporary and intermittent - like spotty cell reception in the 1990’s. That all sounds pretty sad and defeatist but for anyone [.
Innovation is something every business should be doing. It shouldn’t be done, though, without a valid why. It’s not just about coming up with great ideas. It’s about coming up with great ideas that support your wider business and product strategies and help to drive genuine growth. Without this strategic alignment, you could well find that you invest time, money and resources is a “nice to have”, when they could be invested in something else that will drive your business forward.
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The Zero Consumer Revolution GUEST POST from Shep Hyken There’s a new type of customer in town, and you need to know and understand them. McKinsey has coined the term Zero Consumer, defined as a consumer who shops across different channels, expects excellent service (including fast shipping) and sustainable products.
Innovation is key to overcoming crises. This guide outlines how businesses can navigate uncertainty by adapting strategies, embracing open innovation, and strengthening resilience. Learn how to reassess business models, engage external expertise, and build a robust innovation ecosystem. Explore the three phases of crisis response—from immediate adaptation to long-term transformation—and discover how collaboration accelerates progress while reducing costs.
In today's competitive business world, it's no longer enough to rely on traditional marketing methods to grow your brand and engage with your audience. To stand out from the competition, you need to adopt innovative marketing ideas. And it can help you reach new audiences, build brand loyalty, and increase your bottom line. In this [.
Video spots for two Brunner clients — YellaWood and Vespyr — have won Graphis Advertising Awards 2024 , which recognize the world’s best creative work. We’re honored to partner with each of these brands and develop creative campaigns that resonate with their target audiences. YellaWood: Graphis Platinum and Gold Awards for ‘Beavers’ Spots Save the Heist Roasting Marshmallows Bocce Brand, Client: YellaWood , Great Southern Wood Preserving Inc.
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Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Imagine a monthly ritual that doesn't just review performance but revolutionizes it. Monthly business reviews can redefine your approach, elevate critical metrics, and propel your organization toward unparalleled growth. The journey to peak performance starts with a commitment to regular reflection. For example, Salesforce implemented a practice of monthly business reviews to assess key performance indicators (KPIs), customer feedback, and strategic initiatives.
As the year comes to an end, and a new year begins, it brings new possibilities and opportunities for change. And as you head into 2024, you are likely evaluating your business’ priorities and goals. Looking inward is critical to assess what organizational factors need changing, tweaking, or complete overhauling. Another key component is looking outward: at your customers and customers.
With continuing AI advancements, the SEO landscape forever evolves. Businesses that grasp this will cultivate the competitive edge essential in today's market.
(until you answer these 3 questions) GUEST POST from Robyn Bolton You know that customer insights are important. You spend time and money to collect customer insights. But are you using them? And by “using,” I don’t mean summarizing, synthesizing, discussing, PowerPointing, and presenting the insights.
The DHS compliance audit clock is ticking on Zero Trust. Government agencies can no longer ignore or delay their Zero Trust initiatives. During this virtual panel discussion—featuring Kelly Fuller Gordon, Founder and CEO of RisX, Chris Wild, Zero Trust subject matter expert at Zermount, Inc., and Principal of Cybersecurity Practice at Eliassen Group, Trey Gannon—you’ll gain a detailed understanding of the Federal Zero Trust mandate, its requirements, milestones, and deadlines.
Historically, companies had two approaches to deriving value from data. Some companies used a grassroots approach, where individual people and teams mined their own data stores for insights as needed. Other companies—usually larger ones—followed more of a “big-bang method,” in which the company formed a dedicated team to aggregate, prepare, and share data.
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Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
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In response to increasing competition, two charming videos highlight LVHN’s longstanding commitment to kids’ healthcare Overview: In early 2023, Lehigh Valley Health Network wanted to solidify its brand awareness due to growing competition for children’s health care in its service area, a 10-county region in eastern Pennsylvania. The Brunner team developed two video spots, one capturing tender moments between a new mom with her baby girl and the other sharing humorous scenes of a tee
Wow! Exciting news! From now until December 31, 2023 you can get the hardcover version of my latest best-selling book Charting Change for only $19.99 (60% off), including free shipping worldwide*! Sorry, unfortunately this sale doesn’t have a discount on the eBook.
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GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
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