Breaking Taboos – Two Lessons for Innovators
Destination Innovation
DECEMBER 9, 2018
During WWI there was tremendous demand for bandages and sterile dressings for Allied wounded on the Western Front. The US company, Kimberly-Clark, developed a new cotton-like material from wood-pulp. It was highly absorbent. They manufactured this in large quantities to supply gas-mask filters and field dressings. When the war ended in 1918 the company was left with large stocks of materials which the military no longer needed.
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