Sat.Mar 09, 2024 - Fri.Mar 15, 2024

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10 Game-Changing Strategic Marketing Innovations You Need to Implement Right Now

IdeaScale

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and adopt new strategies that can help your business grow.

Marketing 130
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Innovation is Rubbish!

Innovation Excellence

Why waste recycling and reuse may represent a valuable entrepreneurial opportunity… GUEST POST from John Bessant One of our family traditions at this time of year is the big clear-up.

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Putting People First In The Innovation Process

Entrepreneur - Innovation

Placing people at the heart of innovation ensures a more resilient, adaptive organization poised to achieve sustained success in a dynamic marketplace.

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Don’t Underestimate the Power of Small Breaks During a Busy Workday

Harvard Business Review

Many people operate from the belief that there’s too much to do and they can’t afford to pause during their workday. But taking effective breaks is essential to preventing burnout. In this article, the author outlines eight strategies to try to build more breaks into your day.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Business Model Innovation: 5 Frameworks for Success

Qmarkets

At its heart, business model innovation is about change. It’s a way for businesses to look at what they do and ask, “Can we do this differently?” This isn’t just about adding a new product or tweaking a service; it’s about shaking up how a business operates from the ground up. Why? Because the world doesn’t stand still.

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Focus on doing fewer things in order to make progress faster

Idea to Value

Often, when trying to make progress towards an innovative challenge there are thousands of things you could be doing. Examined individually, each of these actions look like they could bring you closer to your end goal. Or worse, they may each be different goals which all seem equally appealing and worth putting effort into. However, if they are each taking up your time and effort, the result is often time working ineffectively, working towards targets which are not aligned and where you end the

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Why Materials Science is the Most Important Technology of This Decade

Innovation Excellence

GUEST POST from Greg Satell Think of just about any major challenge we will face over the next decade and materials are at the center of it. To build a new clean energy future, we need more efficient solar panels, wind turbines and batteries. Manufacturers need new materials to create more advanced products.

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Addictive, exclusive, experience: Critical factors for new products or companies

Jeffrey Phillips

I had quite a day yesterday, meeting with a potential partner at Starbucks, getting my iPhone repaired at the Apple store and a number of other activities. Along the way I encountered a couple of very successful companies: Starbucks, where I met a potential partner, Apple, where I went to get some repairs done on my iPhone and Chik-Fil-A, which was down the hall from the Apple store.

Company 120
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I Moved My 80-Person Company to a 4-Day Workweek Even Though It's Against the Industry Norm. Here's Why We'll Never Go Back.

Entrepreneur - Innovation

Dominic Tremblay and his partner Ludwig Ciupka are co-founders of TUX, a creative agency that introduced a 4-day workweek. Read more about the model's success.

Industry 111
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Use GenAI to Turn Insights into Investable Ideas (Part 2)

IdeaScale

This article builds on our previous write-up (Part 1) where we demonstrated how to transform your initial thinking into a compelling value proposition. We showed how you can increase your chances for approval and funding by using generative AI and CO-STAR to accomplish this critical first step in ideation and complete it almost instantaneously.

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The Benefits of Innovation in Times of Crisis

Innovation is key to overcoming crises. This guide outlines how businesses can navigate uncertainty by adapting strategies, embracing open innovation, and strengthening resilience. Learn how to reassess business models, engage external expertise, and build a robust innovation ecosystem. Explore the three phases of crisis response—from immediate adaptation to long-term transformation—and discover how collaboration accelerates progress while reducing costs.

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The Remarkable Power of Negative Feedback

Innovation Excellence

GUEST POST from Dennis Stauffer The most effective innovators—entrepreneurs, scientists, new product developers, and advocates of social change—are adept at seeking feedback. But not just any feedback. They look for a particular type of feedback that may surprise you. They actively seek negative feedback, feedback that tells them when they’re wrong.

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Who is minding the change and culture store?

Jeffrey Phillips

In my last two blogs, I made the argument that given how fast change is happening, your strategy must incorporate and address external change and the ability to change internally. Otherwise, you are creating strategy that ignores exceptionally powerful forces that are creating change and shifting the competitive markets in real time. In the more recent blog, I wrote about what I consider the most difficult thing to change in an organization - its culture.

Culture 120
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What is a product manager? | Sopheon

Sopheon

The product manager role is evolving at an unprecedented pace. The changes we’ve seen in the role over the last decade are head-spinning. And the answer to the question, “What is a product manager?” will be completely different ten years from now (thanks to AI).

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Harnessing the Power: Navigating AI-Driven Rapid Change in Business Strategy

Leapfrogging

The Age of AI and Business Strategy Understanding AI-Driven Rapid Change In the current landscape, AI-driven technologies are reshaping industries at an unprecedented pace. As a business leader, grasping the essence of this swift transformation is imperative. Artificial Intelligence is not just a tool but a revolutionary force, catalyzing fundamental changes in how businesses operate, compete, and deliver value.

Strategy 100
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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10 CX and Customer Service Predictions for 2024 (Part 2)

Innovation Excellence

GUEST POST from Shep Hyken As promised, I’m back with the second part of my top predictions and trends for 2024 in the world of customer service and customer experience (CX). You can read the first five here. So, let’s get started with No. 6. 6.

Trends 119
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Crafting a Future-Proof Organization: The Power of Transformation Over Change

Daniel Burrus

When it comes to the concept of disruptions in this world, we tend to focus on all the new digital tools that are creating ripples in headlines. From generative AI to digital currency, these digital disruptions are definitely leaving their impact. But instead, the focus of today should be on the very concept of disruption itself, not just digital disruption.

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Multitasking – NOT the Best Strategy

Focused Momentum

Multitasking is often a skill identified with a highly productive person, yet today our use of technology has pushed multitasking to ridiculous levels. As you know, it has gotten so bad that we’ve had to pass laws to do less of it, and now research indicates that rather than increasing productivity, it could be harming us. As an expert in strategy development for more than 20 years, I have had a front row seat to how this trend has impaired strategic thinking too.

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Future-Proof Your Business: Building Strategies for a Disruptive World

Leapfrogging

Navigating a Disruptive Business Environment In today’s fast-paced and technology-driven landscape, businesses are frequently faced with disruptions that can significantly impact their operations and long-term viability. To survive and thrive, it’s critical that you recognize the signs of disruption and understand the necessity of adapting to these changes.

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Zero Trust Mandate: The Realities, Requirements and Roadmap

The DHS compliance audit clock is ticking on Zero Trust. Government agencies can no longer ignore or delay their Zero Trust initiatives. During this virtual panel discussion—featuring Kelly Fuller Gordon, Founder and CEO of RisX, Chris Wild, Zero Trust subject matter expert at Zermount, Inc., and Principal of Cybersecurity Practice at Eliassen Group, Trey Gannon—you’ll gain a detailed understanding of the Federal Zero Trust mandate, its requirements, milestones, and deadlines.

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Truth Can Set You Free – If You Tell It

Innovation Excellence

GUEST POST from Mike Shipulski Your truth is what you see. Your truth is what you think. Your truth is what feel. Your truth is what you say. Your truth is what you do. If you see something, say something. If no one wants to hear it, that’s on them.

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The Imperfect Pursuit of Balance

Phil McKinney

At the heart of modern discourse on success lies the elusive concept of balance. From self-help gurus to executive seminars, the call to harmonize work and personal life echoes loud and clear. We are bombarded with advice on how to achieve balance, yet in reality, most of us find ourselves constantly struggling to maintain it. But why is balance so difficult to attain?

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Product Showcase Webinar – Continuous Improvement Software

Qmarkets

Join us as we showcase our dedicated continuous improvement software Q-optimize. Our product specialist Joel Ben Nesher will walk you the tool and how you can leverage its cutting edge features and functionality to develop a continuous improvement process that delivers ongoing ROI for your organization.

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Unleash Your Teams Strategic Potential: 10 Ways to Craft the Best Business Strategies

Leapfrogging

Introduction to Strategic Thinking in Business The Importance of Strategy in a Disruptive World In today’s business environment, disruption is the new norm. With technology advancing at breakneck speeds and market dynamics shifting unpredictably, it’s crucial for you as a business leader to embrace strategic thinking. A well-crafted strategy can serve as a compass, guiding your organization through the complexities of a disruptive world and towards sustained success.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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5 Innovation Leadership Lessons That Go Beyond “Yes, And”

Innovation Excellence

GUEST POST from Robyn Bolton “Yes, and….” You know it. You love it. You may even use it. The phrase is a core principle of improv that has become the “magic” brainstorming phrase.

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Maximizing Efficiency & Productivity: 3 Ways GenAI Optimizes Value Stream Management for Tech Leaders 

Planview

With a rapidly evolving digital landscape that continues to introduce waves of uncertainty, companies and organizations alike struggle for clarity and cognizance in organizational delivery for customer value. It’s no surprise the abundance of moving parts contributes to an ever-ambiguous world for software delivery. With a multitude of products and services that companies serve to customers, the recognition of Value Stream Management (VSM) in modern software delivery has never been stronger.

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The Intersection of Ethical Leadership and Technology: Navigating the Digital Age with Integrity

Tullio Siragusa

The Intersection of Ethical Leadership and Technology: Navigating the Digital Age with Integrity In an era where technological advancements are transforming every aspect of our lives, the role of ethical leadership has never been more critical. As we navigate through this digital age, leaders are faced with the challenge of making decisions that not only drive innovation but also uphold the highest standards of integrity and ethical responsibility.

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Leadership Tips for Building a Culture For Innovation

Cris Beswick

In today’s business landscape, characterised by rapid technological change, evolving customer expectations, and non-traditional competitors, building the organisation-wide capability to innovate continuously is more vital than ever. With many companies launching one-off initiatives, products, and propositions, it’s become a marketing department’s dream to profess that the company is now innovative.

Culture 59
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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One Day Sale – Charting Change – Second Edition

Innovation Excellence

Wow! Exciting news! In honor of International Women’s Day my publisher is having a 24 hour flash sale that will allow you to get the hardcover or the digital version (eBook) of my latest best-selling book Charting Change for 50% off!

Change 83
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Innovation360 Group®️ Circle New York City

Innovation 360 Group

April 11, 2024 SACC, Midtown Manhattan, New York City The post Innovation360 Group Circle New York City appeared first on Innovation360.

Groups 52
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Video: Health Care Leaders Are Made, Not Born

Christensen Institute

The theory of Schools of Experience highlights that one is not born a leader, but rather a leader’s abilities are developed through their work and life experiences. In this video discussion, Dr. Jean Wright and Ann Somers Hogg unveil lessons from Jean’s schools of experience, including her current role as CEO of the COPD Foundation and her prior role as Chief Innovation Officer at Atrium Health (now Advocate Health).

Video 52
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How Might We Learn?

IM Insights

In the uncertain world of innovation, learning isn’t just important—it’s foundational, especially during the initial stages of the innovation process. However, it’s critical to understand that not all learning is created equal. Learning through research and experimentation should acquire the right insights, at the right time, using the least amount of resources, and at maximum speed.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.