Sat.Mar 09, 2024 - Fri.Mar 15, 2024

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10 Game-Changing Strategic Marketing Innovations You Need to Implement Right Now

IdeaScale

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and adopt new strategies that can help your business grow.

Marketing 130
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Innovation is Rubbish!

Innovation Excellence

Why waste recycling and reuse may represent a valuable entrepreneurial opportunity… GUEST POST from John Bessant One of our family traditions at this time of year is the big clear-up.

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Putting People First In The Innovation Process

Entrepreneur - Innovation

Placing people at the heart of innovation ensures a more resilient, adaptive organization poised to achieve sustained success in a dynamic marketplace.

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Don’t Underestimate the Power of Small Breaks During a Busy Workday

Harvard Business Review

Many people operate from the belief that there’s too much to do and they can’t afford to pause during their workday. But taking effective breaks is essential to preventing burnout. In this article, the author outlines eight strategies to try to build more breaks into your day.

Strategy 145
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Business Model Innovation: 5 Frameworks for Success

Qmarkets

At its heart, business model innovation is about change. It’s a way for businesses to look at what they do and ask, “Can we do this differently?” This isn’t just about adding a new product or tweaking a service; it’s about shaking up how a business operates from the ground up. Why? Because the world doesn’t stand still.

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Focus on doing fewer things in order to make progress faster

Idea to Value

Often, when trying to make progress towards an innovative challenge there are thousands of things you could be doing. Examined individually, each of these actions look like they could bring you closer to your end goal. Or worse, they may each be different goals which all seem equally appealing and worth putting effort into. However, if they are each taking up your time and effort, the result is often time working ineffectively, working towards targets which are not aligned and where you end the

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A New Way to Compensate Sales Teams

Harvard Business Review

Although the business environment is completely different than it was 20 years ago, the way most companies structure sales quotas and compensation has not evolved to keep up. To effectively compensate your sales team, follow these five steps. First, companies should determine their go-to-market maturity and set goals accordingly. They should then identify what is actually driving growth.

Marketing 145
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Why Materials Science is the Most Important Technology of This Decade

Innovation Excellence

GUEST POST from Greg Satell Think of just about any major challenge we will face over the next decade and materials are at the center of it. To build a new clean energy future, we need more efficient solar panels, wind turbines and batteries. Manufacturers need new materials to create more advanced products.

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Addictive, exclusive, experience: Critical factors for new products or companies

Jeffrey Phillips

I had quite a day yesterday, meeting with a potential partner at Starbucks, getting my iPhone repaired at the Apple store and a number of other activities. Along the way I encountered a couple of very successful companies: Starbucks, where I met a potential partner, Apple, where I went to get some repairs done on my iPhone and Chik-Fil-A, which was down the hall from the Apple store.

Company 120
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Use GenAI to Turn Insights into Investable Ideas (Part 2)

IdeaScale

This article builds on our previous write-up (Part 1) where we demonstrated how to transform your initial thinking into a compelling value proposition. We showed how you can increase your chances for approval and funding by using generative AI and CO-STAR to accomplish this critical first step in ideation and complete it almost instantaneously.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Harnessing Imagination to Drive Innovation

Harvard Business Review

The decay of rules-based trade means that companies can no longer find growth as easily by expanding to new locations, or expanding demand through low-cost single point sourcing. In this context, companies seeking growth must develop innovative offerings to expand demand. These offerings are, essentially, products of imagination — conceiving of and realizing new possibilities — a challenge that companies struggle with.

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The Remarkable Power of Negative Feedback

Innovation Excellence

GUEST POST from Dennis Stauffer The most effective innovators—entrepreneurs, scientists, new product developers, and advocates of social change—are adept at seeking feedback. But not just any feedback. They look for a particular type of feedback that may surprise you. They actively seek negative feedback, feedback that tells them when they’re wrong.

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Who is minding the change and culture store?

Jeffrey Phillips

In my last two blogs, I made the argument that given how fast change is happening, your strategy must incorporate and address external change and the ability to change internally. Otherwise, you are creating strategy that ignores exceptionally powerful forces that are creating change and shifting the competitive markets in real time. In the more recent blog, I wrote about what I consider the most difficult thing to change in an organization - its culture.

Culture 120
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I Moved My 80-Person Company to a 4-Day Workweek Even Though It's Against the Industry Norm. Here's Why We'll Never Go Back.

Entrepreneur - Innovation

Dominic Tremblay and his partner Ludwig Ciupka are co-founders of TUX, a creative agency that introduced a 4-day workweek. Read more about the model's success.

Industry 111
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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What French Bakeries Get Right About Strategy

Harvard Business Review

One would think that if you run a traditional consumer business that can’t compete on costs with more efficient competitors, you would want to avoid them like the plague. But a study of boulangeries in Lyon, France, found that by locating next to more efficient “modernist” rivals, “traditionalists” were able to better highlight their traditions and value and win.

Strategy 145
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10 CX and Customer Service Predictions for 2024 (Part 2)

Innovation Excellence

GUEST POST from Shep Hyken As promised, I’m back with the second part of my top predictions and trends for 2024 in the world of customer service and customer experience (CX). You can read the first five here. So, let’s get started with No. 6. 6.

Trends 121
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What is a product manager? | Sopheon

Sopheon

The product manager role is evolving at an unprecedented pace. The changes we’ve seen in the role over the last decade are head-spinning. And the answer to the question, “What is a product manager?” will be completely different ten years from now (thanks to AI).

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Harnessing the Power: Navigating AI-Driven Rapid Change in Business Strategy

Leapfrogging

The Age of AI and Business Strategy Understanding AI-Driven Rapid Change In the current landscape, AI-driven technologies are reshaping industries at an unprecedented pace. As a business leader, grasping the essence of this swift transformation is imperative. Artificial Intelligence is not just a tool but a revolutionary force, catalyzing fundamental changes in how businesses operate, compete, and deliver value.

Strategy 100
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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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It’s Time to Reconceptualize What “Imposter Syndrome” Means for People of Color

Harvard Business Review

The recent pushback against the imposter phenomenon in the media has largely focused on how and why it’s inappropriate for people of color. In this article, the author argues that, while there is merit to these arguments, getting rid of the idea entirely for Black students and workers is a disservice. Instead, he recommends reconceptualizing the term to include new research on how imposterism affects people of color, and urges organizations to better understand how racism, bias, and imposter fee

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Crafting a Future-Proof Organization: The Power of Transformation Over Change

Daniel Burrus

When it comes to the concept of disruptions in this world, we tend to focus on all the new digital tools that are creating ripples in headlines. From generative AI to digital currency, these digital disruptions are definitely leaving their impact. But instead, the focus of today should be on the very concept of disruption itself, not just digital disruption.

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Multitasking – NOT the Best Strategy

Focused Momentum

Multitasking is often a skill identified with a highly productive person, yet today our use of technology has pushed multitasking to ridiculous levels. As you know, it has gotten so bad that we’ve had to pass laws to do less of it, and now research indicates that rather than increasing productivity, it could be harming us. As an expert in strategy development for more than 20 years, I have had a front row seat to how this trend has impaired strategic thinking too.

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Future-Proof Your Business: Building Strategies for a Disruptive World

Leapfrogging

Navigating a Disruptive Business Environment In today’s fast-paced and technology-driven landscape, businesses are frequently faced with disruptions that can significantly impact their operations and long-term viability. To survive and thrive, it’s critical that you recognize the signs of disruption and understand the necessity of adapting to these changes.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Making Sustainability More Tangible

Harvard Business Review

A persistent managerial challenge is how to account for the intangible value generated from sustainability initiatives. Executives recognize the impacts these efforts engender with key stakeholders, including employees, customers, investors, partners, politicians, and the like. The challenge is that these important stakeholder impacts are difficult to see or measure — for example, you can’t look at two eggs and identify which one was grown sustainably.

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Truth Can Set You Free – If You Tell It

Innovation Excellence

GUEST POST from Mike Shipulski Your truth is what you see. Your truth is what you think. Your truth is what feel. Your truth is what you say. Your truth is what you do. If you see something, say something. If no one wants to hear it, that’s on them.

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Product Showcase Webinar – Continuous Improvement Software

Qmarkets

Join us as we showcase our dedicated continuous improvement software Q-optimize. Our product specialist Joel Ben Nesher will walk you the tool and how you can leverage its cutting edge features and functionality to develop a continuous improvement process that delivers ongoing ROI for your organization.

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Unleash Your Teams Strategic Potential: 10 Ways to Craft the Best Business Strategies

Leapfrogging

Introduction to Strategic Thinking in Business The Importance of Strategy in a Disruptive World In today’s business environment, disruption is the new norm. With technology advancing at breakneck speeds and market dynamics shifting unpredictably, it’s crucial for you as a business leader to embrace strategic thinking. A well-crafted strategy can serve as a compass, guiding your organization through the complexities of a disruptive world and towards sustained success.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Lessons from Costco on Sustainable Growth

Harvard Business Review

Few companies succeed in growing at a sustainable rate over time. The reason is that leaders give in to the temptation to grow in ways that overlook the customer or they grow more quickly than their organizational capabilities allow. But the leaders of a handful of companies, including Costco and Four Seasons Hotels and Resorts, never forget that businesses are complex systems whose elements are interconnected.

System 145
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5 Innovation Leadership Lessons That Go Beyond “Yes, And”

Innovation Excellence

GUEST POST from Robyn Bolton “Yes, and….” You know it. You love it. You may even use it. The phrase is a core principle of improv that has become the “magic” brainstorming phrase.

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The Imperfect Pursuit of Balance

Phil McKinney

At the heart of modern discourse on success lies the elusive concept of balance. From self-help gurus to executive seminars, the call to harmonize work and personal life echoes loud and clear. We are bombarded with advice on how to achieve balance, yet in reality, most of us find ourselves constantly struggling to maintain it. But why is balance so difficult to attain?

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Maximizing Efficiency & Productivity: 3 Ways GenAI Optimizes Value Stream Management for Tech Leaders 

Planview

With a rapidly evolving digital landscape that continues to introduce waves of uncertainty, companies and organizations alike struggle for clarity and cognizance in organizational delivery for customer value. It’s no surprise the abundance of moving parts contributes to an ever-ambiguous world for software delivery. With a multitude of products and services that companies serve to customers, the recognition of Value Stream Management (VSM) in modern software delivery has never been stronger.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.