The Challenge of Measuring Innovation
Peer Insight
DECEMBER 4, 2019
Since 1955, the average lifespan of an S&P 500 company has decreased by 44 years. And in the last 15 years alone, 52% of S&P 500 companies have disappeared. Whichever way you slice it, it’s never been harder for companies to survive, let alone thrive. And in this environment, innovation plays a dual role: Reaper and Redeemer. . The problem is, it’s often too late to act by the time others’ innovation has crept into your market share.
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