The Complex Relationship Between Innovation and Risk
IdeaScale
JULY 5, 2018
Risk vs. reward can be a hard thing to balance. All of business, it has been argued, boils down to weighing the likely rewards of a decision against the likely risk. The problem with any innovation strategy is that, at some point, innovation runs into this equation. Any innovation, to some degree, is a risk. It’s just a question of weighing that risk against the reward.
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