How the 'Not Invented Here' Effect Impacts Innovation Success
HYPE Innovation
MARCH 14, 2018
Getting past the 'corporate immune system'. Imagine the scene. A warm summer’s day. The tree-lined slopes of gentle hills stretch towards a darker valley below. There’s a river running through it, sparkling water, dappled light through the leaves. Now place a party of schoolboys there, shipped out from the nearby town – lucky kids from well-off families, enjoying the fun of summer camp.
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