Examples of Lateral Thinking in Marketing
Destination Innovation
SEPTEMBER 12, 2021
Brand marketing offers tremendous scope for lateral thinking. In the UK there are several price comparison sites for services such as car or house insurance. How can you differentiate yourself? One of the most well-known brands is Comparethemarket.com. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com.
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