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Brand marketing offers tremendous scope for lateral thinking. In the UK there are several price comparison sites for services such as car or house insurance. How can you differentiate yourself? One of the most well-known brands is Comparethemarket.com. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com.
In theory at least, reviving productivity shouldn’t be that complicated. It seems that everything we need to do we’ve done before. We built the most effective scientific architecture the world has. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
The Gordian Knot We Are All Facing. I can honestly say I have been back at school for the past months. This remote learning stuff has been hard, challenging but stimulating. Let me tell you about this as it recognises how things are changing in our world and certainly in my world, in particular. It is a very disrupting, disturbing world. We often make one series of mistakes, constantly extrapolating the present and layering it onto a way we see the future, based on what we know or are reluctant
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Overview: The impact of the COVID-19 pandemic is still being felt in digital transformation, yet already we’ve seen changes, including expanded rollouts of remote working systems, more targeted deployment of IT resources, a more robust privacy and cybersecurity response, and more acceptance of mobile and web apps as productivity tools. The COVID-19 pandemic, as of this writing, has not ended.
Lately, when I talk to people in large organizations, universities and corporations, I feel like I'm in the middle of a country western song, or a Dickens novel. People and leaders tell me they are distracted, dismayed, disappointed, exhausted, and wondering what the future will hold. It seems difficult to make decisions in the era of COVID, where every peak we reach seems to be a false peak.
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Business Innovation Brief brings together the best content for business innovation and strategy professionals from the widest variety of industry thought leaders.
Lately, when I talk to people in large organizations, universities and corporations, I feel like I'm in the middle of a country western song, or a Dickens novel. People and leaders tell me they are distracted, dismayed, disappointed, exhausted, and wondering what the future will hold. It seems difficult to make decisions in the era of COVID, where every peak we reach seems to be a false peak.
The Gordian Knot We Are All Facing. I can honestly say I have been back at school for the past months. This remote learning stuff has been hard, challenging but stimulating. Let me tell you about this as it recognises how things are changing in our world and certainly in my world, in particular. It is a very disrupting, disturbing world. We often make what amounts to a series of mistakes, constantly extrapolating the present and layering it onto a way we see the future, based on what we know or
The Sins That Ruin Idea Generation. Redefine Brainstorming If You Want Results. . It’s okay to hate Brainstorming. I’ve heard it called BrainWasting, BullStorming, BullShifting, or words I won’t use here. Perhaps the most damning comment is simply “why did we bother?” Well, you bother because you need ideas. I can get you there, see below. .
I've been thinking a lot lately about innovation in corporations, first, because that's what I've been doing for close to twenty years, and second, because I kept wondering when the switch would flip and we'd see more consistent innovation from large corporations on a continuing basis. After all, innovation isn't really all that hard - good ideas will pop up all the time.
Innovation is key to overcoming crises. This guide outlines how businesses can navigate uncertainty by adapting strategies, embracing open innovation, and strengthening resilience. Learn how to reassess business models, engage external expertise, and build a robust innovation ecosystem. Explore the three phases of crisis response—from immediate adaptation to long-term transformation—and discover how collaboration accelerates progress while reducing costs.
People often use the terms quality assurance and quality control interchangeably. However, although they are similar, there are essential differences between the two ideas. Each is a piece of the quality management puzzle. While some quality assurance and quality control activities are related, the goals and tools of each are different.
This was the title of the last lecture delivered by Randy Pausch at the Carnegie Mellon University lecture hall. He was terminally ill and only had a few days to live. If you have not watched this video, I would strongly encourage you to spend the hour and 15 mins that it takes to watch the video and while you do so, please do have a notebook close to you and take notes.
Many entrepreneurs have found themselves in a rut, believing the most innovative thinkers have already cornered the market. But there's always a way to shake things up.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
We’re just one week away from Planview Accelerate – our largest and most comprehensive customer event in company history. For the last 24 years Planview has hosted this conference to bring our customers together to share their stories, network with their peers, talk with Planview experts and level up their skills across all of Planview’s products. This year, we’re hosting the event on a virtual platform – which means we’re able to share this event with a much larger and more global audience.
Lean or the Toyota Production System often gets an unfair rap for being "anti-technology." Some of this mindset results from the old debate between using Material Resource Planning (MRP) computer systems to plan production or the more visual Lean methods of kanban cards and heijunka boxes. Even Toyota uses MRP systems, but they used them in their proper role—long-term planning instead of day-to-day execution.
The DHS compliance audit clock is ticking on Zero Trust. Government agencies can no longer ignore or delay their Zero Trust initiatives. During this virtual panel discussion—featuring Kelly Fuller Gordon, Founder and CEO of RisX, Chris Wild, Zero Trust subject matter expert at Zermount, Inc., and Principal of Cybersecurity Practice at Eliassen Group, Trey Gannon—you’ll gain a detailed understanding of the Federal Zero Trust mandate, its requirements, milestones, and deadlines.
How to Leverage KPIs to Grow Your Business. All businesses aim to create a successful product or service that will sell and meet customer expectations. This is possible when a company works diligently to validate a need in the market. However, many companies have difficulty making progress because they do not have well established KPIs to track. Important decisions must be made to grow a business.
We're finally at the precipice of the long anticipated transformation in American healthcare. Here are a few key lessons I've learned on my digital-health entrepreneurial journey.
Sometimes the best way to innovate is to borrow someone else’s idea and apply it in your business. A successful innovation does not have to be an all-new invention.
For work that has not been done before, there’s no right answer. The only wrong answer is to say “no” to trying something new. Sure, it might not work. But, the only way to guarantee it won’t work is to say no to trying. If innovation projects fail nine out of ten times, you can increase the number of projects you try or you can get better at choosing the projects to say no to.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
For many consumers, the concept of “customer service” is frustrating to the point of humor. Even with the many advancements in digital technology today, consumers still experience lackluster resolution to often simple problems. They find themselves upset because whenever they have an issue, the in-person employee doesn’t know how to help them or they “never get to talk to a real person” when automated responses do not answer their question.
According to an Association for Talent Development (ATD) survey, only 27% of organizations regularly or consistently coach their employees. However, over 50% of the same respondents indicated that they believe coaching contributes to improved communication, greater employee engagement, better transfer of learning to on-the-job skills, and an increase in general productivity.
Have you ever sat back and realized that all you do is work? Work work work. We literally have no free time to do anything but our core jobs. Especially in these times where things change from moment to moment. We are currently living through an exciting time in history – it’s a time when… The post why your people need slack appeared first on hellofuture.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Dietary supplements are typically marketed as natural pain relief or treatment for deficiencies, medical disorders, and illnesses. They include ingredients like herbs, amino acids, vitamins, minerals, and enzymes.
Work performance is directly linked to a variety of workplace factors. If something’s amiss, it can have dramatic consequences for attitudes, efficiencies, and productivity. The good news is that leaders can (and should) manage workplace factors, so they work for employees, not against them. Let’s talk about the workplace factors that can negatively affect work performance, which three measurement methods to use, and how to take the next step in helping your employees achieve their performance g
There are multiple paths to Net-New, each with its own pros and cons, and risk and cost profiles. In the middle of the ‘extremes’ of incremental improvement and M&A is Incubation, where you have the most control, influence, and flexibility in regards to costs and outcomes – i.e. the most options. Unfortunately, this is often an area of underperformance, or else it stays too close to the core and delivers little to no net-new.
Soon after launching my new online course on the creative process, I began talking with the people who enrolled. I was curious to learn, from their perspective, what kind of obstacles they were facing -- the "stuff" that got in the way of manifesting their own creativity. No matter how different the people I spoke to, how unique their background, experience, accomplishments, gender, world view, or astrological signs, they all said the same thing -- what I later came to refer to as the "D" word.
GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
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