Sat.Sep 11, 2021 - Fri.Sep 17, 2021

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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. In the UK there are several price comparison sites for services such as car or house insurance. How can you differentiate yourself? One of the most well-known brands is Comparethemarket.com. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com.

Marketing 292
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Solving The Productivity Puzzle

Digital Tonto

In theory at least, reviving productivity shouldn’t be that complicated. It seems that everything we need to do we’ve done before. We built the most effective scientific architecture the world has. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Venture building as an innovation strategy

Board of Innovation

How venture building can be used as an innovation strategy. The post Venture building as an innovation strategy appeared first on Board of Innovation.

Strategy 132
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My own transformative dynamics of disruption

Paul Hobcraft

The Gordian Knot We Are All Facing. I can honestly say I have been back at school for the past months. This remote learning stuff has been hard, challenging but stimulating. Let me tell you about this as it recognises how things are changing in our world and certainly in my world, in particular. It is a very disrupting, disturbing world. We often make one series of mistakes, constantly extrapolating the present and layering it onto a way we see the future, based on what we know or are reluctant

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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What Will the Long-Term Impact of COVID-19 Be on Digital Transformation?

IdeaScale

Overview: The impact of the COVID-19 pandemic is still being felt in digital transformation, yet already we’ve seen changes, including expanded rollouts of remote working systems, more targeted deployment of IT resources, a more robust privacy and cybersecurity response, and more acceptance of mobile and web apps as productivity tools. The COVID-19 pandemic, as of this writing, has not ended.

Meeting 244
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It's Time to Decrease Doomscrolling!

IdeaSpies

It's time to make a stand against the weight of negativity and develop our positivity musclesSome eighteen months into the pandemi.

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My own transformative dynamics of disruption

Paul Hobcraft

The Gordian Knot We Are All Facing. I can honestly say I have been back at school for the past months. This remote learning stuff has been hard, challenging but stimulating. Let me tell you about this as it recognises how things are changing in our world and certainly in my world, in particular. It is a very disrupting, disturbing world. We often make what amounts to a series of mistakes, constantly extrapolating the present and layering it onto a way we see the future, based on what we know or

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The 10 Commandments of Effective Brainstorming

Gregg Fraley

The Sins That Ruin Idea Generation. Redefine Brainstorming If You Want Results. . It’s okay to hate Brainstorming. I’ve heard it called BrainWasting, BullStorming, BullShifting, or words I won’t use here. Perhaps the most damning comment is simply “why did we bother?” Well, you bother because you need ideas. I can get you there, see below. .

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Space Inspiration and Innovation

IdeaSpies

Four non-professional astronauts launched into space this month on the Falcon 9 rocket with the Dragon crew ca.

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Why innovation must become the new core competency

Jeffrey Phillips

I've been thinking a lot lately about innovation in corporations, first, because that's what I've been doing for close to twenty years, and second, because I kept wondering when the switch would flip and we'd see more consistent innovation from large corporations on a continuing basis. After all, innovation isn't really all that hard - good ideas will pop up all the time.

Agile 120
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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Life Lessons from The Last Lecture of Randy Pausch

Rmukesh Gupta

This was the title of the last lecture delivered by Randy Pausch at the Carnegie Mellon University lecture hall. He was terminally ill and only had a few days to live. If you have not watched this video, I would strongly encourage you to spend the hour and 15 mins that it takes to watch the video and while you do so, please do have a notebook close to you and take notes.

Learning 102
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AI Has Already Taken Over the World

Innovation Excellence

I don’t know about you, but it’s starting to feel as if machines and Artificial Intelligence (AI) have already taken over the world.

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Struggling to Come Up With an Idea That Will Outshine Your Competition's? Use These 5 Simple Strategies.

Entrepreneur - Innovation

Many entrepreneurs have found themselves in a rut, believing the most innovative thinkers have already cornered the market. But there's always a way to shake things up.

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Everything You Need to Know About Planview Accelerate 2021

Planview

We’re just one week away from Planview Accelerate – our largest and most comprehensive customer event in company history. For the last 24 years Planview has hosted this conference to bring our customers together to share their stories, network with their peers, talk with Planview experts and level up their skills across all of Planview’s products. This year, we’re hosting the event on a virtual platform – which means we’re able to share this event with a much larger and more global audience.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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How Data Can Help Customize the User Experience

Business Innovation Brief Submitted Articles

Data 244
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The Dreaded Perfect Entrepreneur

Innovation Excellence

GUEST POST from Arlen Meyers “Perfect is the enemy of good” is a quote usually attributed to Voltaire.

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Quality Assurance vs. Quality Control: Five Differences

Kainexus

People often use the terms quality assurance and quality control interchangeably. However, although they are similar, there are essential differences between the two ideas. Each is a piece of the quality management puzzle. While some quality assurance and quality control activities are related, the goals and tools of each are different.

Tools 92
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How to Leverage KPIs to Grow Your Business

Tullio Siragusa

How to Leverage KPIs to Grow Your Business. All businesses aim to create a successful product or service that will sell and meet customer expectations. This is possible when a company works diligently to validate a need in the market. However, many companies have difficulty making progress because they do not have well established KPIs to track. Important decisions must be made to grow a business.

How To 90
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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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4 Lessons Learned on My Journey to Digital-Health Entrepreneurship

Entrepreneur - Innovation

We're finally at the precipice of the long anticipated transformation in American healthcare. Here are a few key lessons I've learned on my digital-health entrepreneurial journey.

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Borrow an Idea from a Different Field

Innovation Excellence

Sometimes the best way to innovate is to borrow someone else’s idea and apply it in your business. A successful innovation does not have to be an all-new invention.

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If nine out of ten projects projects fail, you’re doing it wrong.

Mike Shipulski

For work that has not been done before, there’s no right answer. The only wrong answer is to say “no” to trying something new. Sure, it might not work. But, the only way to guarantee it won’t work is to say no to trying. If innovation projects fail nine out of ten times, you can increase the number of projects you try or you can get better at choosing the projects to say no to.

Project 84
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Pair Artificial Intelligence with a Human Touch, And You’re Sure to Thrive

Daniel Burrus

For many consumers, the concept of “customer service” is frustrating to the point of humor. Even with the many advancements in digital technology today, consumers still experience lackluster resolution to often simple problems. They find themselves upset because whenever they have an issue, the in-person employee doesn’t know how to help them or they “never get to talk to a real person” when automated responses do not answer their question.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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The Vital Role of Electronic Kaizen at Toyota Memorial Hospital

Kainexus

Lean or the Toyota Production System often gets an unfair rap for being "anti-technology." Some of this mindset results from the old debate between using Material Resource Planning (MRP) computer systems to plan production or the more visual Lean methods of kanban cards and heijunka boxes. Even Toyota uses MRP systems, but they used them in their proper role—long-term planning instead of day-to-day execution.

LEAN 77
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Coaching in Everyday Conversations

CMOE

According to an Association for Talent Development (ATD) survey, only 27% of organizations regularly or consistently coach their employees. However, over 50% of the same respondents indicated that they believe coaching contributes to improved communication, greater employee engagement, better transfer of learning to on-the-job skills, and an increase in general productivity.

Tips 74
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why your people need slack

helloFUTURE

Have you ever sat back and realized that all you do is work? Work work work. We literally have no free time to do anything but our core jobs. Especially in these times where things change from moment to moment. We are currently living through an exciting time in history – it’s a time when… The post why your people need slack appeared first on hellofuture.

Change 59
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Where Do Good Ideas Come From?

Idea Champions

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Dietary Supplement Injury Lawsuit: Explained

Collectivecamp

Dietary supplements are typically marketed as natural pain relief or treatment for deficiencies, medical disorders, and illnesses. They include ingredients like herbs, amino acids, vitamins, minerals, and enzymes.

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Top 5 Essential Factors That Affect Work Performance

CMOE

Work performance is directly linked to a variety of workplace factors. If something’s amiss, it can have dramatic consequences for attitudes, efficiencies, and productivity. The good news is that leaders can (and should) manage workplace factors, so they work for employees, not against them. Let’s talk about the workplace factors that can negatively affect work performance, which three measurement methods to use, and how to take the next step in helping your employees achieve their performance g

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Selecting the optimal path to net-new revenues

Peer Insight

There are multiple paths to Net-New, each with its own pros and cons, and risk and cost profiles. In the middle of the ‘extremes’ of incremental improvement and M&A is Incubation, where you have the most control, influence, and flexibility in regards to costs and outcomes – i.e. the most options. Unfortunately, this is often an area of underperformance, or else it stays too close to the core and delivers little to no net-new.

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REIMAGINING DISCIPLINE

Idea Champions

Soon after launching my new online course on the creative process, I began talking with the people who enrolled. I was curious to learn, from their perspective, what kind of obstacles they were facing -- the "stuff" that got in the way of manifesting their own creativity. No matter how different the people I spoke to, how unique their background, experience, accomplishments, gender, world view, or astrological signs, they all said the same thing -- what I later came to refer to as the "D" word.

Course 52
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.