Innovation and the Baskin-Robbins effect
Jeffrey Phillips
JUNE 29, 2021
I'll start out this post by noting that I like ice cream. In fact, one could say that I am a connoisseur of ice cream. I like to eat ice cream at home, and when I am traveling I like to sample the local styles and flavors. Wisconsin, for example, has a lot of custard shops. Italy has delicious gelato. And so on. A childhood treat was a visit to Baskin-Robbins, which is famous for its range of 31 flavors.
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