How Value Co-Creation Can Boost Your Innovation Process
HYPE Innovation
OCTOBER 19, 2023
No matter the industry, the co-creation of value is a hot topic. Marketing specialists swear by it, manufacturers and service providers try to integrate it into their innovation practices, and researchers study it. Value co-creation happens within networks and enables individuals, groups, and organizations to connect, collaborate, solve problems, and satisfy heterogeneous needs and expectations together.
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