Unlock Future Markets: Decommoditizing for Tomorrow
Daniel Burrus
NOVEMBER 1, 2023
In today’s economy, most organizations are locked in fierce competition with others in their industry. They compete for the same customer base, which results in them competing for rather slim profit margins. They battle for mere slivers of market share that could just as easily go to the next company in line in the blink of an eye. But why is this? Why is competition so fierce, and why do profits seem to continuously decline?
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