Sat.Feb 04, 2023 - Fri.Feb 10, 2023

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7 Innovative and Inspiring Examples of Brand Repositioning

IdeaScale

It’s not ideal, but it’s a reality—some businesses hit a point of no return. Their core products are no longer relevant, the wave there are riding has crashed, or their demographic’s needs have shifted. While some businesses throw in the towel, others explore entirely new business models. The brands below slightly repositioned themselves, drastically expanded [.

Examples 264
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Inside-out versus outside-in strategy: Which is better for your business?

HYPE Innovation

As a passionate customer insight strategist, I tend to prefer an outside-in business strategy, meaning one that looks at customers’ latent or hidden needs and translates them into solutions that will serve them. In other words, a strategy that focuses on co-creating value together with your customers.

Strategy 297
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Leaders will invest less in transformational innovation due to fears over the economy

Idea to Value

One of the biggest questions I am getting from businesses at the moment is what the potential impact of a recession or the slowdown of the economy might have on their innovation efforts. And according to a new report by Innovation Leader and KPMG USA called “ Benchmarking Innovation Impact, from InnoLead.” (available for download from Tuesday 7 Feb 2023), the outlook shows that there are potentially major problems ahead for innovation teams.

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Where Features-and-Benefits Selling Gets It All Wrong (and How to Get It Right)

Daniel Burrus

In an era of budget, time, and labor constraints, is it possible to sell your ideas and concepts (which often require money, time, and labor to implement) to the CEO, CFO, board of directors, or whoever is in charge of the final decision? The answer is yes! You can sell your ideas up; it simply depends on how you frame the opportunity. First things first: When you’re selling your ideas up, don’t talk about the idea itself.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The Greening of Aviation: Which Sustainable Fuels Hold the Most Potential?

Wellspring

The aviation industry’s carbon footprint accounts for 2.1% of all carbon emissions and 2.5% of greenhouse gases. Aviation has proven one of the hardest industries to decarbonize, but it’s important to keep trying, as commercial and freight aviation collectively made up 3.5% of greenhouse gas emissions in 2021. In other carbon-heavy transportation industries – railroad, shipping, and trucking – hydrogen power and electrification have proven sufficient but do not provide the amount of high-density

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Benchmarking Innovation Impact, from InnoLead

Paul Hobcraft

credit InnoLead and KPMG I have always welcomed the KPMG LLP-sponsored InnoLead benchmarking report; this is for the third year. I received a note from Scott Kirsner , who leads the team at Innolead, and he offered me a chance to read the report before its official release today at 12 PM ET time and suggested I can post anytime, so here goes. This report provides a definitive innovation benchmarking document for leaders in strategy, R&D, design, and other innovation roles inside large organi

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How To Manage Yourself Out Of A New Great Recession in 2023

helloFUTURE

In 2008, the world experienced a severe financial crisis. The crisis began in the United States, where a housing market bubble burst, causing home prices to plummet and many homeowners to default on their mortgages. This led to a crisis in the banking and financial sector, as many banks held toxic mortgages on their books.… The post How To Manage Yourself Out Of A New Great Recession in 2023 appeared first on IDEATE + EXECUTE.

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How to drive extreme tech innovation in the automotive industry

Innovation 360 Group

The automotive industry has undergone a significant and radical transformation in recent years with the advent of smart, connected, electric, and autonomous vehicles leading the charge. This technological revolution has. The post How to drive extreme tech innovation in the automotive industry appeared first on Innovation360.

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Scott Kirsner & Alex Slawsby – Benchmarking Innovation Impact 2023: Podcast E164

Idea to Value

In today’s episode of the Idea to Value podcast , we speak with Innovation Leader management team of Scott Kirsner (previously on the podcast here ) and Alex Slawsby about the b reaking new InnoLead report “ Benchmarking Innovation Impact 2023 “ We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the uncertainty in the coming 2023 economy.

Report 253
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Self-Righteousness Isn’t A Strategy

Digital Tonto

In The Righteous Mind, social psychologist Jonathan Haidt makes the point that many of our opinions are a product of our inclusion in a particular team. Because our judgments are so closely intertwined with our identity, contrary views can feel like an attack. So we feel the urge to lash out and silence opposition. That almost guarantees a failure to survive victory.

Strategy 192
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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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How to Become a Digital Nomad

Harvard Business Review

A guide to getting your boss on board, figuring out the details, and other common challenges.

How To 122
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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. With an abundance of leads, sales teams often struggle to determine which ones to prioritize and focus on, leading to wasted time and missed opportunities.

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The latest 20 Nuclear Ideas shared by IdeaSpies

IdeaSpies

Nuclear is a hot topic now and these are the latest 20 nuclear ideas posted by our Idea Spies.

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How to Turn Customers into Superfans

Innovation Excellence

GUEST POST from Shep Hyken What do Apple, Zappos, and Chick-fil-A have in common? They are considered “rockstar” brands. Their loyal customers—and they have many—keep coming back and evangelizing these brands, singing their praises to the world. The customers are also willing to defend their favorite brand should someone say something negative about it.

How To 98
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Getting Employee Buy-In for Organizational Change

Harvard Business Review

Six steps to creating a culture that embraces change.

Change 120
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4 Ways to Use Customer Feedback for Business Innovation

Entrepreneur - Innovation

Innovation is as much about understanding customer needs as it is about passion, and customer feedback is essential to entrepreneurs. Here are four ways to use customer feedback to improve businesses.

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Elevate Your Customer Experience Game: 36 Must-Follow Dos and Don'ts for Skyrocketing Satisfaction and Loyalty

Collectivecamp

Customer experience is one of the most crucial aspects of any business, and it can mean the difference between retaining loyal customers or losing them to competitors.

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Five Challenges All Teams Face

Innovation Excellence

GUEST POST from David Burkus Teams face a lot of different challenges. Leading a team involves leading through many challenges. You’re given performance objectives. You map out a plan of execution with your team. But pretty quickly, you will run into challenges—both seen and unseen.

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4 HR Priorities for 2025 to Supercharge Your Employee Experience

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

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Practice Empathy as a Team

Harvard Business Review

Employees who feel genuine care from their colleagues are less exhausted, more present, better teammates, and more satisfied.

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What the resurgence of cholera in Malawi teaches us about global development

Christensen Institute

Cholera is back in Malawi, the southeastern African country. And this time, the outbreak is worse than anything the country has ever experienced on record. More than 1,000 people have died and over 30,000 are infected. Malawi has appealed to the World Health Organization (WHO) for more than seven million oral cholera vaccines. Not much is known about when the vaccines will be delivered.

System 96
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Every Company Has the Potential to Enter the Space Economy. Here's How.

Entrepreneur - Innovation

The space economy is worth nearly $500 billion — why wouldn't you want to get involved if you can? Use these four tips to find out how you can get started.

Tips 87
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Creating Great Change, Transformation and Innovation Teams

Innovation Excellence

GUEST POST from Stefan Lindegaard Teams and organizations need to be agile, resilient and able to effectively navigate change and transformation to stay ahead in today’s fast-paced business environment. Thus, the above question is one I often ponder upon and discuss in my network and circles.

Change 98
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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Research: How Coworking Spaces Impact Employee Well-Being

Harvard Business Review

People find them to be more socially fulfilling than the office or home, according to a new survey.

Survey 115
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What Bad Bunny, the Grammys, and business theory have in common

Christensen Institute

Musician Bad Bunny recently made history when he became the first exclusively Spanish performing artist to be nominated for Album of the Year at the 2023 Grammys. But what is equally noteworthy are the songs he chose to open the ceremony. As someone who quite frequently listens to Bad Bunny songs whether they come up on Spotify, the radio, or the local brunch spot, I know that the songs he performed, “ El Apagón ” and “ Después de la Playa ”, although well liked, are not his most popular nor the

Video 90
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10 Ways to Maximize Your Innovation Potential with ChatGPT

PlanBox Innovation

As an innovation manager, you’re tasked with the challenging responsibility of leading the development and implementation of new ideas, products, and initiatives that will drive growth and competitiveness for your company. Managing a complex innovation program can be a difficult and time-consuming task, but with the help of ChatGPT, the advanced AI language model developed by OpenAI, you can streamline your processes and achieve your goals more efficiently. 1.

ChatGPT 84
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Is Futurology a Pseudoscience?

Innovation Excellence

GUEST POST from Art Inteligencia Futurology (aka Future Studies or Futures Research) is a subject of study that attempts to make predictions and forecasts about the future. It is an interdisciplinary field that draws from a variety of sources, including science, economics, philosophy, and technology.

Study 97
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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When Cutting Costs, Don’t Lose Sight of Long-Term Organizational Health

Harvard Business Review

Seven strategies.

Strategy 115
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Should You Jump on the ChatGPT Bandwagon? Consider These Tips First.

Entrepreneur - Innovation

Everyone's been talking about ChatGPT since its release in November 2022. Appropriately harnessing this tool can be a powerful resource when executed efficiently.

ChatGPT 80
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Top Innovation Activities for Individuals and Teams to Try

InnovationTraining.org

These activities are designed to help organizations get started with innovation. Our ability to adapt and innovate is essential in an ever-changing technological landscape. Businesses and organizations who want to stay ahead must evolve and learn from and with their customers to create better solutions to life’s challenges. The use of innovation activities is one way to accomplish these goals, spur creativity, and drive business or organizational growth.

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Elevating the Importance of Construction and Manufacturing

Innovation Excellence

GUEST POST from Mike Shipulski Restaurants aren’t open as much as they used to be because they cannot hire enough people to do the work. Simply put, there are too few people who want to take the orders; cook the food; deliver food to the tables; clear the tables; and wash the dishes.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.