Remove Engagement Remove Marketing Remove White Paper
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6 Simple Growth Hacks for Startups

Leapfrogging

So, here’s what we did to build a brand and drive tens of thousands of visitors to our website each month, all without any significant marketing investment. Content drives the brand and engages customers. Content comes in many forms: articles, blog posts, listicles, white papers, templates, and videos.

Video 130
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Innovations linkages to Strategy is vitally important

Paul Hobcraft

Alignment of an organizations strategy and innovation approach is essential and this needs to flow and connect from the top, but I have often felt there has not been a suitable engagement platform to gather around and work through to build a robust, well-connected innovation capability.

Strategy 312
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Shifting our thinking within the Fourth Industrial Revolution

Paul Hobcraft

There was a number of sessions held at Davos, relating to this 4IR but more importantly, a release of a number of reports or white papers on the growing impact of this revolution. Where does time to reflect, to seek out other humans to engage in face-to-face conversations come out in this re-alignment?

Industry 238
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Accelerating Sustainable Energy Innovation

Paul Hobcraft

It was from a white paper “ Accelerating Sustainable Energy Innovation , released in May 2018 and prepared in collaboration with KPMG. Energy innovation systems need a really much stronger and more effective push to deliver a broad range of technologies and solutions to the market faster than what is happening today.

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5 Early Indicators Your Embedded Analytics Will Fail

In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

They operate in North America, the UK, and Europe and offer a range of services including advertising, media planning and buying, market research, public relations, and digital marketing. Competition: The advertising and communications industry in North America is highly competitive, with many players vying for market share.