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Other tactics, such as trade shows, offered high engagement, but low reach. Digital technology and social media have offered the best of both worlds — the ability to reach, and engage, millions of people. Most have learned their way around the design studio and the video production set. Publishing is different.
Autonomy may be the single most important element for creating engagement in a company. How can anyone feel engaged, let alone inspired , if she feels that some supervisor is always looking over her shoulder? The chapter’s primary role is to facilitate learning and competency development throughout the squads.
Imagine a website where visitors also feel and behave this way: they are engaged and focused, unaware of time, unselfconscious, and feeling rewarded. Game players have goals—to kill enemies, to find treasures, to amass wealth—just as web visitors have goals.
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