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Shown below are a list of the factors I feel can be major contributors (far from exhaustive), firstly into the soft side of our balance sheet that is made up of culture, climate and environment as our creative and engagement capacity. It needs to address the creative, engagement and relationship part that innovation always needs.
The company created an experience “around” the movie and engaged its buyer compellingly and completely. Controlled innovation has clearly worked. That is the lesson learned at Lego — just in time,” says David Robertson, Professor of Practice teaching Innovation and Product Development at Wharton. Source: [link]. Fingers crossed!
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