Lead Scoring in B2B Sales: Transforming the Process with Design Thinking
Tullio Siragusa
FEBRUARY 6, 2023
This could include factors such as engagement with your website, response to email campaigns, and content downloads. For example, in a B2B SaaS environment, lead scoring can be used to prioritize leads based on their level of engagement with your website, response to email campaigns, and interest in specific features or solutions.
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