Leapfrogging
MARCH 7, 2025
What is a Strategy Map? Strategy Map: A Practical Guide for Strategy Projects A strategy map is a visual representation of an organizations strategic objectives and how they interconnect across different business functions. A strategy map helps organizations: Translate strategy into actionable goals.
Leapfrogging
MARCH 14, 2025
Triple Bottom Line: A Practical Guide for Strategy Projects The Triple Bottom Line (TBL) is a strategic framework that expands the traditional measure of business success beyond financial performance. A well-implemented Triple Bottom Line strategy helps organizations: Balance profitability with social and environmental impact.
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Leapfrogging
MARCH 27, 2025
By integrating AI into change management processes, you can enhance the efficiency and effectiveness of your strategies. AI’s ability to analyze vast amounts of data and generate insights can significantly improve how you identify and engage key stakeholders. Develop targeted communication and engagement plans.
Leapfrogging
FEBRUARY 24, 2025
Gap Analysis: A Practical Guide for Strategy Projects Gap Analysis is a structured framework used to evaluate the difference between an organizations current performance and its desired future state. Gap Analysis in Strategy Without a structured approach, organizations risk making decisions based on assumptions rather than data.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Leapfrogging
MARCH 4, 2025
Purpose Statement: A Practical Guide for Strategy Projects A purpose statement is a clear and concise declaration that defines an organizations fundamental reason for existence beyond making a profit. Guide decision-making and business strategy by aligning actions with purpose. Lead Successful Strategy Projects!
Leapfrogging
MARCH 4, 2025
Values Statement: A Practical Guide for Strategy Projects A values statement is a declaration of an organizations core principles and ethical standards that guide its behavior, decision-making, and culture. Improve employee engagement Ensures alignment between individual and company values. Lead Successful Strategy Projects!
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This guide outlines how businesses can navigate uncertainty by adapting strategies, embracing open innovation, and strengthening resilience. Learn how to reassess business models, engage external expertise, and build a robust innovation ecosystem. Innovation is key to overcoming crises.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies. Learn how to refine targeting, personalize outreach at scale, and use automation the right way—without losing authenticity. Save your seat today!
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives. Guardrails & Bias Mitigation 🚨 Implement robust strategies to protect against hallucinations and biases in LLM outputs, ensuring fairness, reliability, and user trust.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Key Takeaways: Unlock Buying Signals 🔐 Leverage signals beyond intent to better understand target accounts Enhance Marketing Efficiency 🎯 Streamline campaigns by acting on diverse customer signals Boost Sales Success 🚀 Focus on actionable signals to improve close rates Transform Go-To-Market Strategy 🌐 Integrate signals (..)
Speaker: Cara North - Learning & Development Consultant, Speaker, & Researcher | Maggie Quigley - Senior Account Executive for US Market Userlane
Tips and strategies for increasing engagement and making training more digestible. Common mistakes made by businesses when executing L&D programs. How to improve the ROI of your present program if your company cannot afford to replace it. November 2, 2022 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Create highly targeted segments to drive more contextual and personalized engagements. Satisfaction won’t cut it.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Today, many B2B companies use ABM teams or technologies to make sales.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?
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