Leanstack

JUNE 10, 2021

The inability to overcome consumer inertia (habit) and friction (anxiety) is the reason why most first-to-market products fail. The average time to finding product/market fit is about 2 years and 80% of startups never find it. There isn’t a clear triggering event for either. Unicorns, anyone? This brings us to vitamins.

Marketing 105

Marketing Industry Change Learning 105

Business and Tech

JANUARY 11, 2022

Cannabis Science Conference (CSC), the world’s largest scientific and medical cannabis event, is coming soon. Learn and network at this must-attend cannabis science event! . Join us in Long Beach, California, from May 18-20 for exciting analytical, medical, cultivation, hemp, and psychedelic science tracks. Visit [link] to learn more.

Conference 49

Conference Policies Industry Learning 49

Leapfrogging

FEBRUARY 12, 2024

The choice of speaker can set the tone for the entire event and influence the mindset of every attendee. Defining a Keynote Speaker’s Impact on Corporate Events A keynote speaker does more than just address the attendees of a corporate event. They imbue the gathering with energy, insights, and inspiration.

Technical Review 100

Technical Review Innovation Trends Engagement 100

Destination Innovation

JUNE 5, 2019

Once they gained this insight Hyundai decided on a daring marketing strategy. If you find that you cannot make your payment because of a covered life changing event, we’ll allow you to return your vehicle and walk away from your loan obligation”. Hyundai saw its share of the US automobile market rise from 3.0 percent to 4.6

Marketing 240

Marketing Industry Strategy Strategy 240

IdeaScale

JULY 9, 2019

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213

Industry Change How To Marketing 213

Leapfrogging

FEBRUARY 13, 2025

Industry Events : Participate in industry events, conferences, and seminars to connect with other professionals. Professional Associations : Joining professional associations related to AI can provide access to exclusive resources and networking events. Engage with industry peers and experts to build a robust network.

Artificial Inteligence 130

Artificial Inteligence Technical Review Conference Project 130

Idea to Value

JULY 14, 2023

One of the most cited-assessments of the bias from 2011 gives the following examples: When it comes to predicting what will happen to us tomorrow, next week, or fifty years from now, we overestimate the likelihood of positive events, and underestimate the likelihood of negative events.

Project 216

Project Examples Marketing Data 216

Leapfrogging

MARCH 3, 2025

By leveraging AI, you can fundamentally transform your consulting practice and gain a competitive edge in the market. Predictive Analytics : AI’s predictive analytics can provide foresight into market trends and client needs, helping you stay ahead of the curve. For further inspiration, explore AI in business transformation.

Artificial Inteligence 130

Artificial Inteligence Case Study Analysis Training 130

Idea to Value

MAY 4, 2021

I don’t do very many mass-market public speaking engagements anymore. I am very picky about who I work with nowadays, and it is almost always just for private corporate or educational events. However, if you can build up trust with me, I will pay it back a thousand-fold.

Conference 195

Conference Creativity Engagement Marketing 195

Leapfrogging

MARCH 10, 2025

It ensures that businesses can respond swiftly and effectively to unexpected events , minimizing downtime, financial losses, and reputational damage. For example, Goldman Sachs regularly tests its financial risk contingency plans to prepare for market downturns. Reviewing lessons learned from past incidents.

Strategy 130

Strategy Strategy Underperforming Technical Team Disruption 130

Business and Tech

SEPTEMBER 29, 2021

Unfortunately, COVID-19 isn’t the only event that had a profound impact on our mental state over the past 18 months. Public incidents of systemic racial violence also necessitated employers to step up their support, but the research found significant room for improvement.

Report 241

Report Company Survey Leadership 241

Paul Hobcraft

NOVEMBER 12, 2018

I quickly gathered it was best to eat well before you came to this event and just keep “walking the halls”. Then I receive this to add the extra “commercial” icing on the cake, announce just days before the event. Do your sums, this is a sizable revenue-generating event. The lines were impressive and off-putting.

Technical Review 222

Technical Review Conference Technology Data 222

Thinkers360 - Thought Leader Interviews

AUGUST 2, 2024

In this edition, we speak with Matthew Lieberman who is the Chief Marketing Officer of PwC US/Mexico and an innovative executive at the crossroads of marketing, media, and technology. ML: I have a non-traditional background and am not a classically educated marketer.

Technical Review 59

Technical Review Generative AI Marketing Tools 59

Leapfrogging

NOVEMBER 8, 2024

How to Dig Up Innovation Gold : Market Recon : Get real with market waves and hear the buzz from customers. Market Grip : Keep tabs on your spot in the market night thanks to your killer offerings. Hit up events, dive into workshops, and get your team on board too. Here’s how to keep it fresh and on the move.

Strategy 113

Strategy Strategy Innovation Artificial Inteligence 113

Idea to Value

MARCH 25, 2019

The corporate landscape is changing drastically, and for a corporate brand to stay relevant, they must innovate in order to change with the market. Many corporations make the mistake of refusing to consider innovation during periods of success, instead of resting on a stable market share which leads to their eventual decline.

Change 190

Change Underperforming Technical Team Technical Review Innovation 190

Paul Hobcraft

APRIL 9, 2020

The changing world for Organizations- not physical events but becoming reliant on on-line and digital delivery. The previous reliance on showcasing their latest products or technology will be less at physical events but in digital environments through a range of social mediums. Can you position yourself to become active and engaged?

Engagement 321

Engagement Technical Review Creativity Change 321

Idea to Value

JANUARY 14, 2022

However, what if a company is trying to develop a fundamentally different innovation to the market? There are also many examples of innovations which get stuck in the innovation valley of death , where they are proven from a technical level, but have not yet been accepted by the market.

Software Review 240

Software Review Technical Review Examples Marketing 240

Paul Hobcraft

JULY 3, 2024

Reduced Market Entry Barriers: Innovation ecosystems can facilitate access to new markets, customers, and partners, expanding the potential for growth and revenue generation. Accelerated Time-to-Market: Shorter development cycles can be achieved through shared resources, expertise, and streamlined processes.

Competition 173

Competition Innovation Collaboration Roadmap 173

Brunner

OCTOBER 28, 2022

Universities should share photos of real students at various school activities and events, in class, and in other settings that will give prospective students a glimpse of life on campus. Highlight Your Campus Community. Every student is looking to find a “home-away-from-home” for the next few years. Sources: [link]. Laura Kissinger is a Sr.

Engagement 98

Engagement Marketing Tips Disruption 98

Idea to Value

FEBRUARY 22, 2023

Research has shown than many retailers , especially before sale events like Black Friday, will artificially raise product prices, or just quote higher normal prices, and during the sale time show the previous price but claim that it is now cheaper.

Study 278

Study Project Examples Strategy 278

Ecosystems4Innovating

OCTOBER 14, 2024

By participating in these ecosystems, organizations can access cutting-edge technologies, untapped markets, and a diverse talent pool, driving innovation and competitive differentiation. Continuous Learning and Innovation : Learning is not a one-time event in dynamic ecosystems; it is an ongoing process.

Design 72

Design Collaboration Trends Disruption 72

Destination Innovation

OCTOBER 10, 2023

Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. This approach was creative and unexpected, setting Nintendo apart from its competitors Sony and Microsoft. Dyson’s Bagless Vacuum Cleaners : What can we remove?

Strategy 176

Strategy Strategy Software Policies 176

Qmarkets

NOVEMBER 28, 2024

At its core, a hackathon is a time-bound event where participants collaborate intensively to tackle challenges, brainstorm innovative solutions, or build functional prototypes. Hackathons typically span 24 to 72 hours and bring together individuals from diverse backgrounds—such as developers, designers, marketers, and subject matter experts.

Software Review 52

Software Review Idea Management Software Collaboration 52

Business and Tech

DECEMBER 27, 2021

In this Q & A, he discusses work environments, internal communications, meetings and events, recruiting and interviewing, and the future of HR. A lot of in-person events were either canceled or moved to a virtual model during the pandemic. How can companies navigate having events now? Lars Schmidt Founder, Amplify.

Company 130

Company Marketing Meeting Change 130

Idea to Value

MARCH 9, 2022

Previously expensive and complicated “professional level” production equipment has been replaced by cheap or even free mass-market alternatives, which can produce at the quality previously only available to professionals. Your smartphone can likely shoot video in 4k. Many musicians built up a fan base by publishing on Soundcloud.

Video 49

Video eBook Creativity Industry 49

Idea to Value

JANUARY 7, 2022

I will go through each of them one at a time, and explain the positive and negative aspects of each: Different possible organisational locations for innovation resources: Option 1: A bridge between R&D and Sales / Marketing. Good for marketing (“look how our company is visibly investing in innovation”).

Underperforming Technical Team 298

Underperforming Technical Team Innovation Resources Project 298

Business and Tech

AUGUST 26, 2021

The shelter-in-place orders associated with the pandemic have meant that hotels, restaurants, event venues, and similar businesses have had to “roll with the punches” in ways we’ve never seen in the modern era. What are the top challenges facing hoteliers and hospitality professionals today?

Technology 246

Technology Strategic Thinking Exercises Trends 246

Paul Hobcraft

DECEMBER 26, 2017

The day before the main event I was included in the Industry Analysts visit to the Siemens Technology Center, at Neuperlach in Munich. Time to market suffers for one. Siemens is in some highly competitive industrial markets. I did get some disconnects still at the event and this post is attempting to elaborate on these.

Industry 187

Industry Technical Review Competition Technology 187

Leapfrogging

DECEMBER 10, 2024

The Evolution of Product Development Product development has transformed significantly over the years, adapting to changes in consumer behavior, market demands, and technological advancements. This method, while structured and predictable, often leads to challenges in adapting to changes and longer time to market.

Product Development 100

Product Development Agile Software Review LEAN 100

IdeaScale

MARCH 23, 2021

Normally, the Innovation Roundtable’s event convenes presenters from around the world. Instead of one giant event, new events are announced monthly on their site, with a tighter focus. . One of the top innovation events has shifted online for the month of March, with a free virtual event each week.

Conference 130

Conference Innovation Agile Course 130

Paul Hobcraft

MARCH 23, 2019

They have had a model of a constant growth success for years but it is getting harder as the market is fragmenting and looking for greater flexibility within the range of solutions. Far too much IM solution providers think their models, components, upgrades and yearly upgrades as the big event. The IM software market is stirring.

Innovation Management 200

Innovation Management Management Software Review Software 200

IdeaScale

AUGUST 29, 2018

Over two years I believe we went through just one case study on how to produce and market a new technology (it was on fiber optics). He has extensive international experience as a business executive and as a speaker in corporate and public events. Others define innovation as entrepreneurship – starting a new business.

Innovation 180

Innovation Case Study Entrepreneurship Roadmap 180

Paul Hobcraft

NOVEMBER 24, 2021

Visual from Siemens Digital Industries SPS Event November 2021 The recognizing of digital threads are connected to the new drivers. I have been virtually attending the Siemens SPS Event this week taking technology, inspiration and connected innovation to a new level. Siemens does do these events well. The SPS Event.

Technology 130

Technology Industry Innovation Collaboration 130

Innovating4Energy

DECEMBER 18, 2023

That CoP28 was an event that catches many of the basic emotions we are going through for managing the Energy transition to rapidly move towards a safer, sustainable climate and balance with nature. I was reflecting on the different parts and sought a way to describe these “emotions” as my reflection of the CoP28 event and all it means to me.

Collaboration 64

Collaboration Industry Course Change 64

IdeaScale

JANUARY 23, 2018

As you can see, there is no single future but a variety of possible futures based on the impact of trends, events, and choices. Focusing on the future can be difficult, but it is worthwhile: companies that manage for the long term outperform their peers with increased revenue, earnings, and market capitalization.”.

Crowdsourcing 0

Crowdsourcing Tools Trends Engagement 0

IdeaScale

JANUARY 16, 2019

IdeaScale has worked with partners in Australia from the beginning: in government, nonprofit, and commercial organizations and we’re excited to say that we’re growing our presence in this exciting international market. Here’s why we’re excited about Australia: Resources are Growing. We hope you can catch you on tour.

Crowdsourcing 174

Crowdsourcing Meeting Collaboration Resources 174

Paul Hobcraft

OCTOBER 22, 2018

Of course, once we have our ways to measure we must calibrate this against others, in seeing the outcomes feeding back from our customers and markets but it is a journey that you can undertake as you have the best grasp of what is needed or required. Can we look out and give it a ‘hard’ quantification in five or say ten years.

Engagement 235

Engagement Groups Industry CTO 235