article thumbnail

Examples of Lateral Thinking in Marketing

Destination Innovation

For example on Halloween you get this sung message, ’Trick or treat, smell my feet, Zappos Customer Service can’t be beat. The post Examples of Lateral Thinking in Marketing appeared first on Destination Innovation. Zappos had a problem with long wait times on their customer service help lines.

Marketing 275
article thumbnail

7 Innovative and Inspiring Examples of Brand Repositioning

IdeaScale

It’s not ideal, but it’s a reality—some businesses hit a point of no return. Their core products are no longer relevant, the wave there are riding has crashed, or their demographic’s needs have shifted. While some businesses throw in the towel, others explore entirely new business models.

Examples 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Customer Co-Creation: Benefits, Tips and Examples

HYPE Innovation

More and more businesses are shifting from a user-centered design process to a collaborative experience as companies see the potential to benefit from their customer’s ideas and suggestions as a way to improve their products and services. This change also involves a shift in perspective from designing for users to designing with users.

Examples 246
article thumbnail

What is the Decision-Making Process? Definition, Steps, Examples, and Ethical Process

IdeaScale

What is the Decision-Making Process? The decision-making process is defined as a systematic approach to making choices or selecting a course of action among several alternatives. It involves several steps, which can vary depending on the context, complexity, and significance of the decision.

Examples 246
article thumbnail

The Definitive Guide to Dashboard Design

Download the Definitive Guide to learn why dashboard design matters, and how to do it well.

article thumbnail

Examples of Businesses navigating complexity by fostering Ecosystems.

Paul Hobcraft

These examples showcase diverse approaches to building capabilities, fostering innovation, navigating the complexities of the business landscape and recognizing the powerful effect of drawing in partners, working in business ecosystems where a common purpose drives radically different propositions than often seen before in the markets they service.

Examples 148
article thumbnail

What is a Cause and Effect Diagram? Definition, Examples, Benefits, and Analysis

IdeaScale

What is a Cause and Effect Diagram? A Cause and Effect Diagram, also known as a Fishbone Diagram or Ishikawa Diagram, is defined as a visual tool used to identify and organize potential causes of a specific problem or effect. It helps teams systematically analyze the root causes of an issue by visually representing the

Analysis 182
article thumbnail

Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Learning Objectives: Explore how AI can deliver personalized coaching at scale, ensuring every rep gets tailored, ongoing support 🤝 Discover the impact of AI-driven tools in elevating sales training and performance 📈 Understand real-world examples of AI's impact on transforming traditional coaching models in sales 🤖 Don’t miss (..)

article thumbnail

The Definitive Guide to Predictive Analytics

The Definitive Guide to Predictive Analytics has everything you need to get started, including real-world examples, steps to build your models, and solutions to common data challenges. By embedding predictive analytics, you can future-proof your application and give users sophisticated insights.

article thumbnail

Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Gain insights into the following: 🎯 Understand the essential role of customer data in creating personalized retail experiences 🔍 Master the step-by-step process for collecting and analyzing data for personalization success 🚀 How to apply new found insights to enhance both online and offline shopping experiences 🛒 Learn (..)

article thumbnail

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

article thumbnail

Sales Effectiveness: The B2B Sales Leader's Guide

You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

article thumbnail

Outrun Your Competition: Best Practices for Accelerating Sales Processes

Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

article thumbnail

If You Build It, They Will Come: A Guide to Customer Onboarding

Speaker: Jamie Bernard, Sr. Product Director and Product Management Practice Lead at Nexient, an NTT Data Company

Examples of successful product onboarding strategies. If you can simplify your onboarding process and show your product's value from the beginning, you can lower customer churn and increase the usability of your product. In this webinar we will review: The elements of good customer onboarding.

article thumbnail

Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.