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Examples of Lateral Thinking in Marketing

Destination Innovation

For example on Halloween you get this sung message, ’Trick or treat, smell my feet, Zappos Customer Service can’t be beat. The post Examples of Lateral Thinking in Marketing appeared first on Destination Innovation. Zappos had a problem with long wait times on their customer service help lines.

Marketing 292
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7 Innovative and Inspiring Examples of Brand Repositioning

IdeaScale

It’s not ideal, but it’s a reality—some businesses hit a point of no return. Their core products are no longer relevant, the wave there are riding has crashed, or their demographic’s needs have shifted. While some businesses throw in the towel, others explore entirely new business models.

Examples 264
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Customer Co-Creation: Benefits, Tips and Examples

HYPE Innovation

More and more businesses are shifting from a user-centered design process to a collaborative experience as companies see the potential to benefit from their customer’s ideas and suggestions as a way to improve their products and services. This change also involves a shift in perspective from designing for users to designing with users.

Examples 246
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What is the Decision-Making Process? Definition, Steps, Examples, and Ethical Process

IdeaScale

What is the Decision-Making Process? The decision-making process is defined as a systematic approach to making choices or selecting a course of action among several alternatives. It involves several steps, which can vary depending on the context, complexity, and significance of the decision.

Examples 246
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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Our expert speakers Joe Sharpe and James Carlson will share actionable insights and real-world examples of how organizations can reduce overhead and improve payroll efficiency! With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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What is a Cause and Effect Diagram? Definition, Examples, Benefits, and Analysis

IdeaScale

What is a Cause and Effect Diagram? A Cause and Effect Diagram, also known as a Fishbone Diagram or Ishikawa Diagram, is defined as a visual tool used to identify and organize potential causes of a specific problem or effect. It helps teams systematically analyze the root causes of an issue by visually representing the

Analysis 182
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From Disruption to Success: Examining 10 Remarkable Disruptive Innovation Examples

Leapfrogging

For example, the shift from film to digital photography was a disruptive change that transformed the way you capture and share memories. In the following sections, you will explore ten remarkable disruptive innovation examples that have redefined industries and consumer behavior.

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Sales Effectiveness: The B2B Sales Leader's Guide

You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

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How to Create Sales Email Sequences That Convert

Use these real-world examples to craft high-performing email sequences that win the inbox by keeping things tight, mixing up the pitch, and always maintaining focus on the prospect, their pain points, and their needs. The good news?

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The Definitive Guide to Predictive Analytics

The Definitive Guide to Predictive Analytics has everything you need to get started, including real-world examples, steps to build your models, and solutions to common data challenges. By embedding predictive analytics, you can future-proof your application and give users sophisticated insights.

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If You Build It, They Will Come: A Guide to Customer Onboarding

Speaker: Jamie Bernard, Sr. Product Director and Product Management Practice Lead at Nexient, an NTT Data Company

Examples of successful product onboarding strategies. If you can simplify your onboarding process and show your product's value from the beginning, you can lower customer churn and increase the usability of your product. In this webinar we will review: The elements of good customer onboarding.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

Through real-world examples and expert guidance, you will gain valuable insights into effectively managing the tension between innovation and current user demands, ultimately leading to the development of products that delight customers while driving business growth.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.