Destination Innovation
SEPTEMBER 12, 2021
Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. How can you differentiate yourself?
Leapfrogging
MARCH 5, 2025
What is a Go-to-Market Strategy? Go-to-Market Strategy: A Practical Guide for Strategy Projects A Go-to-Market (GTM) strategy is a structured plan that defines how a company will introduce a product or service to the market, attract customers, and achieve a competitive advantage.
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Idea to Value
JUNE 11, 2021
All of the ideas above might be possible high-quality products, which would be extremely sought-after by the target market. The total market for the innovation is not viable. What other existing or funny examples of innovations which may have a market which is too small can you think of? Probably not.
Qmarkets
MARCH 13, 2025
Whether it’s refining products, solving complex challenges, or gathering market insights, companies are increasingly turning to crowdsourcing to stay competitive. This article will define crowdsourcing, explain how it differs from outsourcing, and showcase real-world examples of how businesses are using it effectively.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Use these real-world examples to craft high-performing email sequences that win the inbox by keeping things tight, mixing up the pitch, and always maintaining focus on the prospect, their pain points, and their needs. The good news?
Qmarkets
MARCH 13, 2025
Most businesses focus on outperforming rivals in existing markets, but this approach often leads to diminishing returns. Instead of fighting over market share, companies that embrace value innovation redefine industry norms and unlock new growth opportunities. Heres another example. What is Value Innovation?
Leapfrogging
MARCH 17, 2025
Unlike traditional market entry models that focus primarily on market size and economic potential , the CAGE Distance Framework evaluates broader factors that influence business performance in foreign markets. A well-implemented CAGE Distance strategy helps organizations: Identify risks and challenges in international markets.
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. But most products fail to do so.
Advertiser: ZoomInfo
Every go-to-market team knows the frustrations that come from a drawn-out sales process. Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. Register today to save your seat! 📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST
Speaker: Wes Bush, Author of "Product-Led Growth"
Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market? As PMs, we all know the importance of building a successful product-led growth strategy. But what else do they have in common?
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Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.
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Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.
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