It’s time for innovation professionals at all levels and in all industries to face some hard truths about our profession.

Today, innovation and idea management are no longer a magic science mastered by a few innovation gurus. Access to the tools of innovation is democratized and more accessible than ever before. Every company knows they need to innovate to survive in the global marketplace.

At the same time, people are tired of buzzwords and ideas getting lost, and customers don’t care about a company’s self-aggrandizing 2030 vision.

To put it bluntly, innovation is mainstream.

Expectations of the workforce and customers evolve. As CIOs, innovation managers, and project leaders, we need to evolve alongside them.

We need to develop a new way of doing things - a modern approach to managing ideas. In this free guidebook, you’ll find 35 actionable lessons to help you master modern idea management for your company. No matter if you are a veteran innovator or just starting out, these tips will help you take your innovation to the next level.