How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy?
Brunner
SEPTEMBER 14, 2023
This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients. An additional key piece of our new system is a knowledge base built from a well-established marketing mix model. We have to steer clear of those.
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