Leapfrogging

MARCH 26, 2025

Map out alternative models when pivoting or entering new markets. It provides a structured method to think through business design, adapt to market changes, and scale innovation efforts. Define Customer Segments Identify the different groups of people or organizations your business aims to serve.

Technical Review 130

Technical Review Tools Project Resources 130

Leapfrogging

MARCH 21, 2025

Concept Testing is a structured process that evaluates consumer acceptance of a new product or idea before market launch. It involves presenting concepts to potential customers through qualitative methods (such as interviews and focus groups) or quantitative methods (such as surveys and online testing).

Underperforming Technical Team 130

Underperforming Technical Team Technical Review Survey Competition 130

Idea to Value

JANUARY 18, 2021

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. Diffusion is the process by which a new innovation or product is communicated over time amongst the participants in a social system or market. This group makes up about 2.5%

Innovation 311

Innovation Groups Marketing Tips 311

Destination Innovation

JANUARY 13, 2025

Identifying the “most innovative” large companies in Europe involves evaluating several factors, including new products and services, entrepreneurial culture, investment in research and development (R&D), as well as overall market impact. Novo Nordisk.

Artificial Inteligence 210

Artificial Inteligence Company Innovation Technology 210

Leapfrogging

APRIL 9, 2025

Customer Experience Maturity Model in Marketing Marketing plays a vital role in driving CX maturity. As the voice of the customer and the steward of brand experience, marketing must evolve from simply generating leads to orchestrating end-to-end customer journeys that delight and build loyalty.

Roadmap 130

Roadmap Technical Review Data Marketing 130

Leapfrogging

MARCH 21, 2025

By assessing concepts against predefined criteria such as feasibility, market potential, cost, and alignment with business objectives, businesses can systematically filter out weaker ideas before significant resources are invested. Optimize Resource Allocation: Prevent waste by investing in the most feasible and marketable ideas.

Comparison 130

Comparison Technical Review Roadmap Project 130

IdeaScale

MAY 17, 2023

What is focus group research? Focus group research is defined as a qualitative research method used to gather data from a small, diverse group of people in a facilitated group discussion.

Groups 130

Groups Examples Data Marketing 130

Leapfrogging

MARCH 26, 2025

Coined by Harvard professor Clayton Christensen, this concept explains how innovations that initially serve niche or low-end markets can evolve to displace established competitors over time. As they improve and gain market traction, they shift industry standards and expectations. Analyze the weaknesses in incumbent business models.

Disruption 130

Disruption Underperforming Technical Team Innovation Technical Review 130

IdeaScale

JUNE 22, 2023

What is a Focus Group? A focus group is a qualitative research method used in market research and social sciences, where a small group of people, typically 6 to 10 individuals, participate in a guided discussion about a particular topic.

Groups 130

Groups Examples Marketing 130

Leapfrogging

APRIL 3, 2025

For example, an innovation team evaluating a new subscription service might use the hats as follows: White Hat: Review market data and competitor analysis. In practice, Six Thinking Hats improves: Group dynamics by reducing personal conflict. Examples: Should we enter a new market segment?

Underperforming Technical Team 130

Underperforming Technical Team Brainstorming Analysis Creativity 130

Leapfrogging

APRIL 3, 2025

It supports both incremental improvements and disruptive ideas, making it a versatile tool for innovation professionals, product designers, marketing teams, and operations leaders alike. Its structured yet flexible format empowers individuals and groups to think creatively, challenge assumptions, and co-create with greater alignment.

Underperforming Technical Team 130

Underperforming Technical Team Ideation Idea Generation Brainstorming 130

Idea to Value

JANUARY 17, 2025

They invest heavily in surveys, focus groups, and predictive models, hoping to eliminate risk and ensure success. Markets evolve, customer behavior shifts, and competitors adapt. In fact, uncertainty is one of the strongest fundamental fears most people suffer from. Because the variables influencing success are outside of your control.

Survey 178

Survey Innovation Analysis LEAN 178

Leapfrogging

MARCH 20, 2025

It provides a structured way to develop business strategies that are aligned with market needs while outperforming competitors. Unlike other models that emphasize internal operations or industry forces, Ohmaes 3Cs Model prioritizes external market dynamics and how a company can position itself effectively to create long-term value.

Strategy 130

Strategy Strategy Analysis Competition 130

Leapfrogging

APRIL 3, 2025

These models typically use spreadsheets or software tools to estimate future outcomes based on assumptions like pricing, market growth, customer acquisition, cost structure, and capital expenditures. Financial models in innovation projects help to: Forecast market penetration and customer growth. What is the timeframe (e.g.,

Underperforming Technical Team 130

Underperforming Technical Team Software Review Technical Review Project 130

Leapfrogging

MARCH 18, 2025

Developed by General Electric (GE) and McKinsey & Company , this matrix expands upon the Boston Consulting Group (BCG) Matrix by incorporating a more comprehensive evaluation of business strength and industry attractiveness. Competitive Strength of the Business Unit Measures internal capabilities, brand strength, and market positioning.

Strategy 130

Strategy Strategy Technical Review Competition 130

Leapfrogging

MARCH 21, 2025

It aligns with the market adoption curve, moving through Early Adopters, Visionaries, Pragmatists, Conservatives, and Laggards. Technology Life Cycle in Business Strategy Managing technology effectively is crucial for sustained innovation and market leadership. Expanding into new markets or applications to sustain demand.

Technology 130

Technology Roadmap Disruption Agile 130

Destination Innovation

APRIL 5, 2021

Start by focussing on the market leading product (or products). You may need input from a survey or focus group to help at this stage. Can you differentiate your innovation and increase the appeal of the product – maybe to a certain segment of the market – by adding something and removing something else?

Innovation 350

Innovation Brainstorming Survey Marketing 350

Leapfrogging

APRIL 3, 2025

The primary goal of an MVP is to minimize risk by validating key assumptions about customer needs and market demand before investing heavily in full-scale development. Heres how the MVP fits into innovation strategy: It accelerates time-to-market by launching quickly and iterating based on data. Lead Successful Innovation Projects!

Software Review 130

Software Review LEAN Development Team Review Roadmap 130

Leapfrogging

APRIL 3, 2025

It guides teams through a structured cycle of experimentation that reduces risk and accelerates time to market. In real-world applications, the loop enables: Faster learning cycles : Instead of relying on lengthy market research or planning cycles, teams test and iterate quickly. These insights inform the next iteration.

Learning 130

Learning LEAN Agile Project 130

Leapfrogging

MARCH 19, 2025

It provides a structured way for businesses to expand revenue, enter new markets, and innovate while staying aligned with their core strategy. Unlike traditional growth models that focus only on market share or cost efficiency , McKinseys framework identifies seven distinct growth levers that companies can use to unlock their full potential.

Artificial Inteligence 130

Artificial Inteligence Strategy Strategy Industry 130

Leapfrogging

MARCH 18, 2025

First Mover Advantage: A Practical Guide for Strategy Projects First Mover Advantage (FMA) is a strategic concept where a company gains a competitive edge by being the first to enter a new market or introduce a groundbreaking product or service. Create barriers to entry for competitors. Secure strategic resources and partnerships.

Strategy 130

Strategy Strategy Technical Review Roadmap 130

Idea to Value

MAY 28, 2021

Or if everything is going fine in your company but the market is changing, how do you know when to change the business model? The participants were however also told that a competitor is marketing that they already have a similar plane in development which is faster and cheaper and would make their product obsolete.

Project 321

Project Study Resources Groups 321

Destination Innovation

JULY 14, 2019

I recently ran a workshop for a group of CEOs of small companies from different sectors and industries. What are your main markets? These can be industry sectors, types of customer or geographical markets. These can be industry sectors, types of customer or geographical markets. We ran the following exercise.

Exercises 191

Exercises Brainstorming Groups Marketing 191

Innovators Alliance

SEPTEMBER 19, 2022

What if you could connect regularly with a group of entrepreneurs from non-competing businesses at different stages of development? When your business is struggling, having a peer support group can be invaluable to help you develop best practices, gain new business perspectives and receive guidance on business strategies.

Groups 105

Groups Conference Meeting How To 105

Destination Innovation

APRIL 1, 2021

It works well with groups of 4 to 6 people and is excellent for forcing unusual combinations of ideas and settings. I have found that this method can work well for new product, service and marketing initiatives. How can you deliberately introduce chance into your creative thinking? The Random Word method is very good.

Brainstorming 323

Brainstorming Creative Thinking How To Creativity 323

IdeaScale

APRIL 14, 2021

The goal is to completely change how an industry or market functions, putting the innovator at the center. . This helps a company stay competitive or increase its position in the market. Innovation most often occurs from the collaboration and combined efforts of a group, not an individual working alone. Marketing Innovation.

Radical Innovation 264

Radical Innovation Innovation Open Innovation Social Innovation 264

Leapfrogging

MARCH 3, 2025

With AI’s predictive capabilities, you can forecast trends and market conditions. Checkout ai-driven market analysis for more on this topic. Clustering Algorithms : These algorithms group similar data points together, helping you to identify distinct customer segments.

Artificial Inteligence 130

Artificial Inteligence Data Analysis Trends 130

Destination Innovation

MARCH 8, 2017

These often involve doing a bit more of the same – increase marketing spend, hire more sales people and so on. How can we get 100% brand awareness in our target market? If we were an aggressive new entrant to our market with no installed base what would we do to become the new market leader? Take them offsite.

Meeting 179

Meeting Brainstorming Management Marketing 179

Christensen Institute

JUNE 15, 2023

Market-creating innovations transform complicated and expensive products into simple and affordable ones so more people in society can access them. In short, market creating innovations are necessary to create prosperity. However, they can foster an environment that cultivates market creating innovations.

Marketing 97

Marketing Innovation Groups Learning 97

Destination Innovation

SEPTEMBER 23, 2021

Many women’s groups started making and selling the sanitary pads using Muruga’s machine. But Muruga knew that the pads were too expensive for the Indian market. The pads produced sold for one-third the price of commercial sanitary pads. His invention won a national award. He has given a TED talk on the topic.

Groups 352

Groups Innovation Marketing Examples 352

Leapfrogging

JANUARY 7, 2025

Think group puzzles, skits, or tackling real-world problems to light the spark in your retreat. Workshops : Launch sessions that hit on solid team foundations – stuff like chatting without the mess, or nailing down group choices when everyones got an opinion. Chop things into bite-sized bits to keep things snappy and fun.

Course 100

Course Leadership Brainstorming Tips 100

Idea to Value

AUGUST 20, 2020

In today’s episode of the Idea to Value Podcast, we speak with Michael Raynor, Managing Director for the Deloitte US Strategy group, and author of numerous groundbreaking books on innovation, including The Innovator’s Solution and the Strategy Paradox. 00:04:45 – The misunderstanding of Disruptive Innovation.

Disruption 226

Disruption Strategy Strategy Innovation 226

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

Design Thinking 117

Design Thinking Design Marketing How To 117

Idea to Value

OCTOBER 20, 2021

Even if it means starting from zero, where parts of what you need already exist in the market and can be used freely. A seminal research study from 1982 followed the progress of 50 Research & Development groups in a large laboratory to see how their performance changed over time. This could not be further from the truth.

Innovation 239

Innovation Creativity Groups Technology 239

Business and Tech

JUNE 21, 2023

Being so successful with your own marketing company, what made you want to start SmallBizLadyUniversity and help others? During the pandemic, I was alarmed by how many small businesses were forced out of business largely because they didn’t have online marketing skills. What drove you to make the change to become your own boss?

Marketing 246

Marketing Groups Change How To 246