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He shares the factors that influence how effective various prototyping methodologies will be and how to choose wisely; what level of effort you will need to invest in prototyping in order to get useful feedback; and how to permanently integrate prototyping into your softwaredevelopment process in a way that is effective for your organization.
.” | In the study, companies like Apple and Coca-Cola outperformed the rating agency Standard & Poor’s by 228%, which indicates the industry’s average performance. Not to mention the improvement in productivity and the reduction of rework costs, especially in the development process. This is crucial.
By establishing a constant stream of non-biased opinions and open lines of communication which are immune to politics and ever-shifting strategies, research keeps design and development efforts grounded in what should already be the application’s first priority–the user. Different from analytics.
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