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Internal processes arent designed to support something new, your project gets deprioritized in favor of more urgent initiatives or leadership priorities change. Micheal offers a simple yet powerful strategy: get the operational leadersthose who will eventually scale your innovation projectinvolved as early as possible.
In innovationprocesses, we usually run into companies that mostly use ‘questionnaires’ and ‘expert interviews’ as part of their ‘research process’ Sometimes, if engineers or psychologists are involved, they use experiments too. The Handbook of Online and Social Media Research.
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