Leapfrogging
FEBRUARY 24, 2025
Gap Analysis: A Practical Guide for Strategy Projects Gap Analysis is a structured framework used to evaluate the difference between an organizations current performance and its desired future state. Gap Analysis in Strategy Without a structured approach, organizations risk making decisions based on assumptions rather than data.
Leapfrogging
FEBRUARY 27, 2025
What is a Strategy Uncertainty Map? Strategy Uncertainty Map: A Practical Guide for Strategy Projects A Strategy Uncertainty Map is a structured framework used to assess and manage uncertainties that could impact an organizations strategic decisions. Improve risk management Minimize exposure to critical threats.
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Leapfrogging
FEBRUARY 28, 2025
SWOT Analysis: A Practical Guide for Strategy Projects SWOT Analysis is a strategic planning framework used to evaluate an organizations internal strengths and weaknesses as well as external opportunities and threats. Key benefits include: Enhances decision-making Helps organizations develop well-informed strategies.
Leapfrogging
MARCH 17, 2025
CAGE Distance Framework: A Practical Guide for Strategy Projects The CAGE Distance Framework is a strategic tool that helps organizations assess the challenges and opportunities of international expansion. A well-implemented CAGE Distance strategy helps organizations: Identify risks and challenges in international markets.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Leapfrogging
FEBRUARY 24, 2025
Core Competence Analysis: A Practical Guide for Strategy Projects Core Competence Analysis is a strategic framework used to identify an organizations unique strengths that provide a competitive advantage. Core Competence Analysis helps organizations: Identify what truly differentiates them Avoiding generic strategies that lack impact.
Leapfrogging
MARCH 14, 2025
Key Outcome Indicators: A Practical Guide for Strategy Projects Key Outcome Indicators (KOIs) are high-level performance metrics that measure the effectiveness and impact of strategic initiatives. Key Outcome Indicators in Strategy KOIs play a crucial role in measuring the effectiveness of strategic execution.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies. Learn how to refine targeting, personalize outreach at scale, and use automation the right way—without losing authenticity.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. It's a win-win strategy for both teams. Enter Account-Based Marketing (ABM).
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This guide outlines how businesses can navigate uncertainty by adapting strategies, embracing open innovation, and strengthening resilience. Learn how to reassess business models, engage external expertise, and build a robust innovation ecosystem. Innovation is key to overcoming crises.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives. Guardrails & Bias Mitigation 🚨 Implement robust strategies to protect against hallucinations and biases in LLM outputs, ensuring fairness, reliability, and user trust.
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However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
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For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. Download this eBook to learn how to start improving your marketing team's data!
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In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Getting consensus on how to define “qualified leads”. Strategically aligning your systems and teams.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Save your seat today! 📆 June 25th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST
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