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Design managers who responded complained that too often they were brought in too late to the process, were left out of the loop on strategic planning, or were not adequately exposed to the productroadmap. “No Design needs to align earlier and sooner with the business owners to ideate and come up with a great design.”.
The variety of success indicators will only grow and get more diverse, with more organizations incorporating circular economy principles into their product innovation practices, emphasizing product reuse, recycling, and refurbishment to drive resource efficiency and minimize waste.
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