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Redefining Conflict Resolution: The Design Thinking Way

Tullio Siragusa

It prioritizes empathy, collaboration, and iterative testing to reach innovative solutions. The process typically unfolds through stages like Empathize, Define, Ideate, Prototype, and Test. Ideation — Brainstorming Solutions Once the problem is crystal clear, the ‘Ideate’ phase takes center stage.

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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Having explored the complex landscape of the attention economy, let’s now look into how Design Thinking serves as a strategic tool in navigating this environment. Design Thinking: The Strategic Framework Design Thinking stands out as a holistic and innovative approach in the crowded and competitive landscape of digital marketing.

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11 female innovation leaders share their definition of innovation

Idea to Value

To do it for real requires ideation, of course, but then incubation (going from an idea to something you could get customer feedback from) to acceleration (bringing the new thing to market). What simple thing can a company do to change their conversation / perspective about innovation? Podcast Link: Rita on the Idea to Value Podcast.

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5 Things You Need to Know About Collaborative Innovation Software

PlanBox Innovation

Collaborative innovation software brings purpose, focus, and structure to collaboration to help you turn ideas into commercial value. Collaboration tools are necessary to the proper functioning of any business, especially for organizations with a large workforce spread across many different locations around the globe.

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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

Customer research, user testing, concept ideation — these tasks require a deep understanding of human needs and emotions. Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. Start with the simplest tools that get the job done. Resist the temptation to emulate the giants.

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How AI Helps Small Businesses Punch Above Their Weight

Tullio Siragusa

Its about amplifying human potential, empowering teams with insights, automation, and tools that free them to focus on what truly matters: building relationships, serving customers, and growing sustainably. Many of these tools offer free or low-cost plansso you dont need a big budget to get started. Recommended Tools: aiCMO.io

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Harness tools like interviews, surveys, and ethnographic studies. Ideate Time to get those creative juices flowing. More than just customers, it’s about employees, suppliers, and even competitors. Define Now, consolidate your findings. What personality does your business currently exude? Does it align with your core vision?