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Why “Path-to-Value” is Crucial for Corporate Innovators

Imaginatik

Recent conversations with a new Imaginatik client, from late 2017, have stuck with me these past few months. It’s a sharp contrast from “Horizon 3” transformative innovations, where concept development is typically incubated within a “lean” or “stealth” team. If this notion is not already in your vernacular, it needs to be.

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5 Ways to Fail at Innovation

Imaginatik

Having “the usual people” working on an innovation project is a surefire way for it to fall into committee and go nowhere. In many cases, you can postpone large, highly deliberative decisions by breaking development efforts into smaller, modular decision points. Bungle team composition.

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Slaying the Two-Track Innovation Agenda

Imaginatik

They followed best practices of design thinking, lean startup, and rapid prototyping to turn early-stage ideas into high-potential opportunities. Yet with each project moving through the pipeline, executives in Franchise Operations found reasons for delay. The market timing was off. They couldn't identify the right test locations.