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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better.

Marketing 235
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Ambidextrous organisations: Where innovation should sit in an organisation

Idea to Value

This might require typical accounting, management and sales processes to track and predict performance, and often comes from experience and time. Sometimes, a small number of innovation resources are tasked with taking new technology developed by the company’s R&D department, and try to find a market or use for it.

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Why Every Large Organization Should Decentralize Innovation

Idea to Value

A fully centralized ownership of innovation and idea management naturally makes it easier to achieve “maturity”, since that one team can manage everything in a controlled manner, often with the same exact process for every idea and innovation. That, however, is where the problem lies.

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Innovate for Success: Fine Tune Your Strategy Development

Leapfrogging

Market Share Are you David or Goliath in the market? Employee Productivity Is your team firing on all cylinders? Innovation Rate Anything fresh on the menu lately? Grab more wisdom on keeping the innovation fire burning in our piece on staying ahead in today’s ever-tumbling world. Toss some innovation into the mix.

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Innovation project or Innovation Capability?

Jeffrey Phillips

Today, I'm not going to write about "innovation theater" - that is, the concept of talking about innovation and moving some pieces around but failing to achieve any meaningful benefits. Innovation theater is very similar to what ecologists call "greenwashing" and both are bad for their respective movements.

Project 160
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The Need for Digital Innovation Platforms

Paul Hobcraft

I want to offer some thoughts that need us all involved in innovation to think about as we finish out 2018. If you are frustrated with your current innovation process then read on. Much of the current innovation process you are currently working with is a Dinosaur, it should have disappeared long ago. I think not.

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Revolutionize Your Innovation: Embrace the Power of Lean Startup Methodology

Leapfrogging

Understanding Innovation Innovation is the lifeblood of businesses seeking to thrive in a rapidly evolving market. Importance of Innovation in Today’s Business Landscape In the current business landscape, innovation is not just a buzzword; it’s a necessity.

LEAN 100