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If gaps or mismatches exist, use this insight to revisit productstrategy or refine the offering. Bring together marketing, design, product, customer service, and leadership to co-create or review it. Use it during product planning or quarterly roadmap reviews. Lead Successful Innovation Projects!
On the other hand, Moody's new products are incubated in dedicated business units, completely ring-fenced from business as usual. In contrast, a centralized innovation group focuses on making the overall innovationprocess more efficient and smoother across the company.
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