Learning Marketing Roadmap 
IdeaScale
FEBRUARY 18, 2020
Product roadmaps are powerful tools to get the team organized and to get a new product launched. Innovation roadmaps use the product roadmap technique to drive innovation strategy, and they’re powerful tools regardless of your industry. Why A Roadmap? What market does it serve?
Leapfrogging
MARCH 21, 2025
Innovation Lifecycle Management (ILM) refers to the systematic process of managing the journey of an idea from inception to market release. Commercialization : Bringing the final product to the market. AI-Driven Market Research : Conducting in-depth market analysis swiftly and accurately ( ai-driven market research ).
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Leapfrogging
MARCH 26, 2025
White Space Innovation is a strategic framework used to identify and pursue growth opportunities beyond a companys current product lines, markets, or business models. This approach encourages curiosity, risk-taking, and adaptabilitytraits essential for thriving in uncertain markets. Adjacent markets with overlapping challenges.
Leapfrogging
MARCH 26, 2025
Unlike traditional planning methods that rely on fixed forecasts and clearly defined outcomes, DDP embraces uncertainty by emphasizing learning, testing, and adjusting. It is particularly useful in situations where assumptions outweigh factssuch as launching a new venture, developing disruptive products, or entering unfamiliar markets.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives. Fostering Collaboration 🤝 Learn how to create an organizational culture that embraces AI, encouraging collaboration between AI experts, product teams, and other stakeholders.
Leapfrogging
MARCH 21, 2025
Artificial Intelligence (AI) is revolutionizing the way innovation professionals approach product roadmapping and strategic planning. AI in innovation management involves using machine learning algorithms, natural language processing, and predictive analytics to streamline and optimize various stages of the innovation process.
Leapfrogging
MARCH 18, 2025
First Mover Advantage: A Practical Guide for Strategy Projects First Mover Advantage (FMA) is a strategic concept where a company gains a competitive edge by being the first to enter a new market or introduce a groundbreaking product or service. Create barriers to entry for competitors. Secure strategic resources and partnerships.
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Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".
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Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Speaker: Ryan McInerny, CAMS, FRM, MSBA - Principal, Product Strategy
Join this exclusive webinar with Ryan McInerny to learn: Cryptocurrency asset market trends How to manage risk and compliance to serve customers safely Best practices for identifying crypto transactions and companies Revenue opportunities with custody arrangements, brokerage fees, account maintenance fees, and lending The roadmap needed for successful (..)
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. How to use the messaging to validate your roadmap.
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Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?
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Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.
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