Learning Marketing Underperforming Technical Team 
Leapfrogging
APRIL 3, 2025
What is the Business Case Development Template? A well-developed business case provides stakeholders with the information needed to make informed decisions about whether to move forward with a project. This template is particularly useful when: A team is pitching a new product or service concept. a 15-month payback period).
Leapfrogging
MARCH 5, 2025
What is a Go-to-Market Strategy? Go-to-Market Strategy: A Practical Guide for Strategy Projects A Go-to-Market (GTM) strategy is a structured plan that defines how a company will introduce a product or service to the market, attract customers, and achieve a competitive advantage.
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Idea to Value
FEBRUARY 4, 2025
As I’ve just finished leading an 18-month project, I am reflecting on how project management and leading teams is changing as Artificial Intelligence becomes more common in the workplace. If you have a project or team needing leadership and management, book an appointment with me now and we can speak about how I could help you.
Leapfrogging
FEBRUARY 13, 2025
When it comes to transforming leadership development programs, incorporating Artificial Intelligence (AI) is a game changer. By integrating AI into your training initiatives, you can create a more engaging and effective learning experience for emerging leaders. Learn more about how AI can be employed in ai experiential learning.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Leapfrogging
MARCH 26, 2025
It helps innovation teams reduce uncertainty by laying out the elements of a business or product hypothesis in a clear and visual way. Rather than pursuing full-scale execution based on intuition or untested assumptions, teams use the canvas to validate their ideas through focused, low-cost experiments.
Leapfrogging
MARCH 26, 2025
White Space Innovation is a strategic framework used to identify and pursue growth opportunities beyond a companys current product lines, markets, or business models. This approach encourages curiosity, risk-taking, and adaptabilitytraits essential for thriving in uncertain markets. Adjacent markets with overlapping challenges.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
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Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".
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