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Find a Local Solution to a Local Problem

Destination Innovation

In 2014 TIME magazine named him one of the 100 most influential people in the world. But Muruga knew that the pads were too expensive for the Indian market. His innovation is recognised as transforming hygiene and public health for women across India. He has given a TED talk on the topic. He has featured in a movie about his life.

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Breaking Taboos – Two Lessons for Innovators

Destination Innovation

From this insight Kimberly-Clark went on to develop and market Kleenex tissues. Based on this intelligence, the company developed and marketed a new product, Kotex, as the first commercial sanitary towel. They advertised in women’s magazines such as Good Housekeeping with the slogan ‘Kotex – Ask for it by Name.’

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The law of diffusion of innovation

Idea to Value

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. Diffusion is the process by which a new innovation or product is communicated over time amongst the participants in a social system or market. of the total market.

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6 Simple Growth Hacks for Startups

Leapfrogging

So, here’s what we did to build a brand and drive tens of thousands of visitors to our website each month, all without any significant marketing investment. Track which market positioning statements result in the most newsletter signups or which price model delivers the greatest revenue. Create Expert Content Content is king.

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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards. So what do you do when you want to find out how your business is doing?

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How to Use the Innovation Matrix Template to Create New Products or Services for Your Business

Leapfrogging

Innovation, and coming up with new products and services for your business to stand out in the market is one of the most important things you can do to ensure its success. . . In order to develop the right strategy you need to take a look at your company’s Competence and Commitment to bringing innovations to market.

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Book in Brief: Digital and Marketing Asset Management

Boxes and Arrows

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. Use the discount code ‘dmambanda’ to add this to your library; it’s good for 20% off. Hit us up at idea at boxesandarrows.com.