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Five Unicorn Scaleup Strategies

Leapfrogging

ScaleUps, and those that invest in them, face the next-level challenge of growing revenue at scale; that is, exponentially relative to expenditures in capital, people, and technology. Inertia gets the blame for waning product performance and competitiveness, feature fatigue, and poor innovation pipeline throughput. They are real.

Strategy 130
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How to Give Your Team Feedback

Harvard Business Review

Business books, magazines, and blogs are chock full of advice about how to give feedback to individuals, but how do you do the same for your entire team? There needs to be an expectation within the team this is a shared leadership responsibility,” he says. How much is too much? And how should your colleagues help?

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The Hidden (in Plain Sight) Legacy of Steve Jobs

Harvard Business Review

Even more important, Jobs (who can't program) brought the perspective of a passionate and non-technical customer into the design, the look and feel, and the excitement of Apple products. Don't be obsessed with technical details, but do be obsessed with the details of customer experience. Yet turnover at Apple is low.

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How to Craft an Agile Marketing Campaign

Harvard Business Review

It’s extremely difficult to say how long current trends will remain significant — innovative technologies are popping up faster than we can forecast — and it’s impossible to tell which new trends could emerge during your campaign and thwart your efforts. Phase II (Weeks 5-8): Ad Reinforcement and Consumer Engagement.

Agile 14
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Great People Are Overrated

Harvard Business Review

If you were launching a technology or developing a product, would you rather have five great engineers rather than 1,000 average engineers? But it was the Bruins' work as a team, a collective show of commitment and determination, that won the day. the magazine asked. "An

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How App Management Can Give You An Edge at Work

Harvard Business Review

Your boss calls you into her office for your annual performance review. How does your team share "BAP" — Best App Practice — internally and throughout the enterprise? What apps could really "move the needle" to make your team's performance more outstanding? How do you know?

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How to Choose the Right References

Harvard Business Review

References provide “an accurate, third-party assessment of your strengths and weaknesses so managers can hire knowing full information,” he explains. You should ask managers who have given you positive performance reviews. If he wants to check your ability to develop a strategy, bosses are the people to call. Be prepared.

How To 16