Marketing Related Topics 
Leapfrogging
MARCH 5, 2025
What is a Go-to-Market Strategy? Go-to-Market Strategy: A Practical Guide for Strategy Projects A Go-to-Market (GTM) strategy is a structured plan that defines how a company will introduce a product or service to the market, attract customers, and achieve a competitive advantage.
Innovation Excellence
FEBRUARY 18, 2025
Within this realm, two concepts frequently emerge as tools to navigate turbulent waters: Change Marketing and Change Communications. GUEST POST from Art Inteligencia In the ever-evolving landscapes of business and organizational growth, the paradigms of change management play a crucial role in steering the ship towards success.
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eZassi
OCTOBER 25, 2024
Many have hired consulting firms to do new market opportunity assessments for some of their more promising technologies, experiencing little or no success due to the overly standardized approach used in finding product-market fit. In other words, get off your assets and make some money!
Innovation Excellence
FEBRUARY 16, 2025
GUEST POST from Art Inteligencia In today’s fast-paced business landscape, where technological innovation and rapidly evolving consumer expectations are the norm, organizations need to manage change more adeptly than ever before.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Innov8rs
FEBRUARY 10, 2025
Your brand dominates the offline world, but digital competitors are growing fast in a rapidly changing market. Jan recalls, “I personally digitized the whole marketing production chain, a horror project. Like many others, Kouni painfully went from denial to desperation before succumbing to market forces. What would you do?
Leapfrogging
MARCH 21, 2025
By leveraging AI, you can gain a deeper understanding of consumer behavior, preferences, and trends, which are crucial for driving innovation and staying competitive in the market. This allows you to anticipate market trends and adjust your strategies accordingly.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
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Combine this with innosabi Insight, an innovation market intelligence tool that automatically delivers the latest trends, patents, technologies, and competitive insights, ensuring your strategies are always data-driven.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives. Prototyping & UX 🛠 Get step-by-step guidance on building prototypes and designing user interfaces that maximize LLM usability.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
They give go-to-market teams the chance to know everything about their customers. Buying signals extend well beyond intent. With buying signals, they can reach more customers and win more deals.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
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