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Content Is Crap, and Other Rules for Marketers

Harvard Business Review

Until fairly recently, the options for marketers were relatively limited. Yet despite these scattered successes, there is mounting evidence that most marketers’ content efforts are failing. Here are four places to start, based on the most common mistakes I see digital marketers make: 1. The New Tools of Marketing.

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Three Headwinds for Facebook's IPO

Harvard Business Review

Facebook's addition to most consumer websites is far greater than the "Connect with Facebook" button you see at login screens. Web developers can personalize recommendation engines, allow users to see their friends' purchase history, and draw on detailed demographic data available through the Facebook network.

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Your New Excuse to Get an Xbox

Boxes and Arrows

Video games have become sophisticated creations that can take years to develop, weeks to play, and days to go platinum. billion dollar market (NPD Group 2006) continues to grow as game franchises have extended into books, graphic novels, films, merchandise, and communities of devotees.

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