Leapfrogging

MARCH 14, 2025

Facilitating agile adaptation Allows for adjustments based on performance trends and market changes. For example, Tesla uses SMART Metrics to track production output, battery performance improvements, and global EV adoption rates. Financial SMART Metrics Increase quarterly revenue by 10% through market expansion initiatives.

Strategy 130

Strategy Strategy Technical Review Agile 130

Jeffrey Phillips

OCTOBER 7, 2015

Innovation and change destroy complacent, unchanging business structures and models. In every market. Product innovation is interesting, and every company should have active, on-going innovation to spawn new products and services. In my post today, I'm going to answer this age-old philosophical question.

Product Innovation 100

Product Innovation Innovation Industry Disruption 100

IdeaScale

APRIL 14, 2021

Process innovation is the development and application of technology, production method, or method of delivery that’s newly introduced or improved to a notable degree. Product Innovation. Product innovation refers to the creation of a new or significantly improved good or service. Incremental Innovation.

Radical Innovation 264

Radical Innovation Open Innovation Innovation Social Innovation 264

Destination Innovation

OCTOBER 5, 2015

At the same time, he found no change in the scale of innovation, as measured by the number of patents. His conclusion is that these results suggest that the transition to public equity markets leads firms to reposition their R&D investments toward more conventional and safer projects. This helps drive innovation.

Marketing 100

Marketing Innovation Report Company 100

Leapfrogging

MARCH 4, 2025

Differentiate from competitors Establishes a unique position in the market. Can it evolve with the companys growth and innovation? Does it allow for expansion into new markets and industries? Best practices include: Displaying it on websites, offices, and marketing materials.

Strategy 130

Strategy Strategy Culture Leadership 130

Innovation Excellence

FEBRUARY 5, 2019

Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known.

Tools 104

Tools Product Innovation Marketing Innovation 104

Leapfrogging

MARCH 11, 2025

Adjust OKRs based on feedback and market changes. For example, Apples OKRs for product innovation are reinforced through cross-functional collaboration, leadership involvement, and rapid iteration cycles. Best practices for tracking progress: Set review cycles (weekly, monthly, or quarterly). Encourage transparency across teams.

Strategy 130

Strategy Strategy Software Review Technical Review 130

Leapfrogging

NOVEMBER 8, 2024

Grasping innovation’s role in your game plan is your ticket to staying ahead. Steps to Spot Your Innovation Chances Check the Trends : Get a good look at what’s hot in the market, what folks need, and where there’s room for something new. Pilot Projects: Before going big, test the waters with smaller projects.

Course 113

Course Strategy Strategy Technical Review 113

Destination Innovation

NOVEMBER 7, 2018

They founded Tokyo Telecommunications Engineering, Corporation and their first product was an automatic rice cooker which failed to sell well. There was little consumer demand in a society impoverished by the war so Morita decided to focus on export markets. Morita came up with an innovative marketing idea.

Innovation 205

Innovation Video Marketing Product Innovation 205

Tullio Siragusa

JANUARY 25, 2021

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. Many successful entrepreneurs have embraced the concept of integrating innovation in marketing.

Marketing 81

Marketing Innovation Web Developers Web Development 81

Innovation Excellence

JUNE 27, 2017

So, how does your Marketing serve your innovation? Does it define clearly and collaboratively? Does it integrate desirability, feasibility and viability in an optimal manner? Does it communicate with clarity and impact?

Marketing 86

Marketing Innovation Collaboration Product Innovation 86

Acuvate

APRIL 10, 2020

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation Compared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising.

Big Data 52

Big Data Product Innovation Data Marketing 52

Innovation Excellence

JUNE 29, 2017

This infographic, compiled by the team behind Website Builder, offers 104 mobile marketing facts, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

Marketing 80

Marketing Comparison Social Innovation Product Innovation 80

Idea to Value

FEBRUARY 10, 2021

An important part of the innovation process is validating ideas. When done correctly, it is a powerful way of getting feedback from the market on what it would take to make the innovation a success. However, many people fall into a trap when looking for feedback.

Innovation 258

Innovation Innovation Processes Product Innovation Creativity 258

Viima

JUNE 16, 2021

People talk about product innovation every day without even realizing it. Whether they refer to their smartwatch and its latest features, the top performing cars or the latest app that helps them unwind, they bring up product innovation. But what makes these products innovative – and why are 95 of new products failing ?

Product Innovation 65

Product Innovation How To Innovation Marketing 65

Destination Innovation

OCTOBER 22, 2017

What role will innovation play in delivering on our strategy? Where do we need innovation – products, services, processes, marketing, sectors etc? How good are we at innovation today? What is impeding innovation in the business? What type of product innovation do we need?

Meeting 248

Meeting Innovation Conference Tips 248

Jeffrey Phillips

SEPTEMBER 27, 2021

This is a great mode that I constantly refer back to with my clients, to convince them to think about innovation beyond product innovation. Today, experience innovation, process innovation and service innovation is as important as a new product. Product innovation is of course necessary for survival.

Agile 201

Agile Innovation Course Data 201

Innovation Excellence

JUNE 9, 2016

If you want to know how to leverage content marketing to position your product in your customer’s mind, a great person to ask is Jerod Morris, VP of Marketing at Rainmaker Digital. Previously CopyBlogger, Rainmaker Digital is the most authoritative source I know for content marketing. Continue reading →

Marketing 40

Marketing Product Innovation Innovation How To 40

IdeaScale

NOVEMBER 5, 2019

Crowdsourcing is a favored method of gathering data for product innovation. Companies use crowdsourcing for product innovation and focus groups for market research to gather the most relevant and useful data. It gathers informed opinions that help direct the future of the product. Both are valuable.

Crowdsourcing 164

Crowdsourcing Groups Data Product Innovation 164

Jeffrey Phillips

MAY 24, 2021

Previously, I wrote that companies will need to focus on business model and process innovation over product innovation. The question we have, then, is: will consumers come back and acquire and consume products and services in the same quantities, and at the same rate, as they did before the pandemic?

Change 207

Change Survey Marketing Design Thinking 207

IdeaScale

SEPTEMBER 12, 2018

Global Innovation Management Institute’s describes the distribution of innovation possibilities into one of five categories: business model, production, offering, delivery, and market innovation. An example of a workplace production innovation was a new sick PTO policy co-created by NYU employees.

Policies 206

Policies Innovation Strategy Strategy 206

Paul Hobcraft

JANUARY 9, 2019

The whole need is for functional domains (silo’s of knowledge) can work outside of their specific domain so others can link the information and knowledge up and apply the orchestration to bring this together in “better” products. Platforms perform really good jobs of making this enterprise engagement happens.

Software Review 186

Software Review Software Innovation Collaboration 186

Paul Hobcraft

MARCH 23, 2019

They have had a model of a constant growth success for years but it is getting harder as the market is fragmenting and looking for greater flexibility within the range of solutions. The IM software market is stirring. In my opinion, they need actually a more robust end-to-end innovation software solution as something of a real need.

Innovation Management 200

Innovation Management Management Software Review Software 200

Paul Hobcraft

OCTOBER 5, 2020

Innovation is ready for those accelerating and being fully committed to their 4IR journey. Then innovation can finally play its true part in discovering, leveraging and delivering new value and impact. We have to recognize the days of simple product innovation are dwindling. is the revolution that connects all the parts.

Industry 222

Industry Innovation Collaboration Design 222

IdeaScale

JUNE 22, 2017

Sometimes these types of programs are referred to as internal market research where employees share customer insights company-wide and build on one another’s knowledge. There are a few Dick’s employees with the word “Innovation” in their title and even more employees that participated in this product innovation campaign.

Crowdsourcing 190

Crowdsourcing Company Case Study Development Team Review 190

Jeffrey Phillips

JANUARY 7, 2019

I wrote my obligatory look back at 2018 article on innovation recently, so it is natural that we should turn our attention to where innovation will take us in 2019. In the 2018 review I made some disparaging remarks about Apple, which may or may not have caused it to lose a tremendous amount of market capitalization.

Innovation 203

Innovation Data Product Innovation Strategy 203

Jeffrey Phillips

NOVEMBER 27, 2018

Whole product (1.0) It turns out that most of the market prefers well-conceived and fully developed solutions rather than core technologies. When the technology is finally wrapped in the additional features, services, offerings and data that make up a "whole product" then the vast majority of the market is willing to acquire.

Technology 174

Technology Data Tips Product Innovation 174

IdeaScale

OCTOBER 10, 2019

The digital workplace is increasingly faster-paced, with a speed-to-market mindset that doesn’t allow a leisurely pace or ignorance of digital advances. Speed-to-market is a primary driver for innovation.?. The post Effective Digital Managers Build Ecosystems for Innovation appeared first on IdeaScale.

Management 173

Management Innovation Collaboration Meeting 173

Jeffrey Phillips

JANUARY 14, 2021

That action may be creating a new product, or developing a new channel or business model. Of course, innovation can span a range of impacts and outcomes, from very incremental product innovation to industry changing business model innovation. Innovation is an action, but it is not often a plan or policy.

Strategy 219

Strategy Strategy Policies Innovation 219

Destination Innovation

OCTOBER 14, 2018

Maybe take a major new product or service and also an important internal process or system innovation. For a new product innovation the IJM might look a little like a stage gate diagram. How can we make it easier, simpler and faster to bring new ideas to market? Where do we need to allocate more resources?

Innovation 212

Innovation Project Tools Management 212

IdeaScale

MARCH 28, 2019

Business model innovation is a fundamental restructuring of the beliefs that underlie existing ways that businesses create value. To a greater extent than product innovation, business model innovation forces rethinking of core beliefs about how businesses operate. Why Are Businesses Wary of Business Model Innovation?

Competition 174

Competition Video Disruption Innovation 174

Jeffrey Phillips

FEBRUARY 13, 2019

And what happens when corporations with business models and structures and governing capabilities built for slower change and market dominance meet the agile, nimble competitors and shifting customer expectations at this unexpected crossroads? The corporations didn't change. The conditions and circumstances did.

Innovation 202

Innovation Comparison Meeting Data 202

IdeaScale

MAY 28, 2019

They can help client businesses construct strategies and business plans that realign goals around a culture of innovation. They may also advise on innovation culture, ideation processes, and identification of new markets. Innovation consultants earn around $97,000 per year. Chief Innovation Officer.

Leadership 164

Leadership Innovation Training Crowdsourcing 164

Paul Hobcraft

MAY 22, 2017

The evolving innovation lab. We are entering a new innovation era as the conditions for this are coming together. I have written about these in an earlier post , detailing out these market conditions all forming into this new era that has been building progressively in my mind, to come to this new innovation point occurring.

System 159

System Innovation Collaboration Design 159

Qmarkets

MARCH 13, 2025

This approach provides access to diverse perspectives, accelerates innovation, and often leads to more cost-effective solutions than traditional methods. Whether it’s refining products, solving complex challenges, or gathering market insights, companies are increasingly turning to crowdsourcing to stay competitive.

Crowdsourcing 52

Crowdsourcing Examples Software Review Technical Review 52

Paul Hobcraft

SEPTEMBER 2, 2018

Increasingly, there is this recognition that the competitors seem to be moving faster towards becoming more digital, so it then becomes a race to catch up, as this “digital advantage” is increasingly eroding competitive advantage for the digital laggard, even if he is today the market leader.

Industry 213

Industry Technical Review Design Innovation 213

IdeaScale

AUGUST 22, 2019

By separating innovation departments from other, traditional business departments, it’s easier to provide innovators with the autonomy they need to conceive of great ideas and to bring them to market. The Components of a Productive Innovation Department. Ideation: “What’s Our Unfair Advantage?”.

Ideation 196

Ideation Innovation Crowdsourcing Project 196