Innovation Excellence

FEBRUARY 19, 2017

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Worse, they have turned the category that we invented into a commoditized war zone and keep us in a rigid box.

Product Strategy 55

Product Strategy Strategy Strategy Conference 55

Leapfrogging

DECEMBER 10, 2024

Importance of Innovation in Today’s Business Landscape Innovation is not just a buzzword; it’s the fuel that drives businesses forward in a competitive and ever-changing marketplace. Your ability to innovate determines the sustainability and growth of your company.

Product Development 100

Product Development Strategy Strategy Artificial Inteligence 100

Planview

JANUARY 22, 2024

As we welcome the new year, we asked our team of product innovation experts and thought leaders to identify trends they’re seeing across the industry and within our customer implementations. Factors influencing product development and delivery, like environmental impact (e.g.,

Product Development 69

Product Development Innovation Management Management Trends 69

Your Ideas are Terrible

NOVEMBER 8, 2016

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Or perhaps you have a 2-sided market – consider Uber drivers and Uber passengers. Personas (or buyer personas, marketing personas) are fictional representations of key customer characteristics.

Innovation 61

Innovation Guidelines Ideation Design 61

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Increase focus for your team with productive strategy questions everyone can use.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

Harvard Business Review

MARCH 18, 2011

Much is being written about the impact that new communication technologies and channels (blogs, Facebook, Twitter, YouTube) have on traditional marketing. And this will require changes in product strategy. Andrei Hagiu is an associate professor in the strategy group at Harvard Business School.

Product Innovation 17

Product Innovation Technical Review Change Software Review 17

Qmarkets

JULY 8, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. So buying innovation externally is a smart option.

Innovation 40

Innovation Crowdsourcing Survey Idea Management 40