Marketing Product Strategy Roadmap 
Leapfrogging
APRIL 3, 2025
It bridges customer insight with product development, creating a disciplined approach to defining, testing, and refining a value proposition that truly resonates with the intended audience. This tool is widely used in startups, corporate innovation teams, product management, marketing, and customer experience design.
Leapfrogging
MARCH 21, 2025
It aligns with the market adoption curve, moving through Early Adopters, Visionaries, Pragmatists, Conservatives, and Laggards. Whether a company is developing emerging technologies, managing existing platforms, or phasing out legacy systems, this model serves as a vital roadmap for navigating the complexities of technological evolution.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Qmarkets
JANUARY 21, 2025
We are excited to share significant organizational changes designed to enhance both customer success and product strategy, positioning Qmarkets for continued innovation and excellence in 2025 and beyond. Ilona Gochman, previously Global Director of Customer Success, has been promoted to VP of Customer Success.
Anaqua
SEPTEMBER 24, 2021
At Anaqua, client-led innovation and product strategy have been part of our DNA since our founding. As a matter of fact, the two founders of Anaqua were IP professionals who saw a gap in the market and decided to address it. These are very active groups where we get input about needs and test ideas and new product development.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.
Boxes and Arrows
NOVEMBER 17, 2015
One team I’ve worked with helps bridge this gap on strategic projects by maintaining an “experience roadmap.” The roadmap is a collection of prototypes showing what each release will look like. These designers influence the strategy by showing how each release moves toward the ultimate vision. He had lost the creative spirit.
Anaqua
FEBRUARY 23, 2022
When it comes to product strategy and development at Anaqua, the key word is LISTEN. The product roadmap process at Anaqua is always iterative. In developing the Anaqua roadmap for the next 18-months, we launched customer and market surveys, reaching out separately to senior IP professionals in corporations and law firms.
Expert insights. Personalized for you.
130 
Let's personalize your content