Marketing Product Strategy Strategic Thinking 
Leapfrogging
APRIL 3, 2025
It bridges customer insight with product development, creating a disciplined approach to defining, testing, and refining a value proposition that truly resonates with the intended audience. This tool is widely used in startups, corporate innovation teams, product management, marketing, and customer experience design.
BrainZooming
APRIL 5, 2016
The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.
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BrainZooming
OCTOBER 11, 2016
It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis. To add depth and breadth to the strategic thinking exercise, however, we add four probes to each area of the SWOT analysis. Being a leading instigator for market disruption ?
BrainZooming
FEBRUARY 22, 2016
During in-person and online strategic planning workshops , we regularly use a strategic thinking exercise that helps leadership groups quickly identify a shared future vision statement. The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy.
BrainZooming
MAY 6, 2016
At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. You don’t know how to get a UPC code attached to a new product?
BrainZooming
JULY 6, 2017
Those topics seemed far removed from what our marketing team could effectively improve and align in our company. Over time, it became clear that we needed to lead the way because only the marketing team would approach these areas strategically. Advertising relates to marketing strategy. via Shutterstock.
BrainZooming
JUNE 28, 2016
We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. Strategy Implication: Remove the tedious aspects of strategy planning, replacing them with efficient alternative approaches.
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