Qmarkets

JANUARY 21, 2025

We are excited to share significant organizational changes designed to enhance both customer success and product strategy, positioning Qmarkets for continued innovation and excellence in 2025 and beyond. Ilona Gochman, previously Global Director of Customer Success, has been promoted to VP of Customer Success.

Roadmap 59

Roadmap Product Strategy Innovation Management Trends 59

BrainZooming

JULY 6, 2017

The talk prompted several conversations about the distinctions between branding strategy and advertising. I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. 3 Big Differences between Branding Strategy and Advertising. via Shutterstock.

Strategy 15

Strategy Strategy Comparison Conference 15

Innovation Excellence

FEBRUARY 19, 2017

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Worse, they have turned the category that we invented into a commoditized war zone and keep us in a rigid box.

Product Strategy 55

Product Strategy Strategy Strategy Conference 55

TechEmpower Innovation

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 177

Generative AI Fractional CTO Software Review Software Engineering 177

Jeffrey Phillips

JUNE 11, 2019

By why I mean a good strategy that defines where they want to compete, what they hope to win. Too many firms are too focused on the short term, locking in and protecting the market share and product portfolios that they have. When another firm creates a compelling new product, the company feels it must respond.

Innovation 169

Innovation Strategy Strategy Crowdsourcing 169

Anaqua

SEPTEMBER 24, 2021

At Anaqua, client-led innovation and product strategy have been part of our DNA since our founding. As a matter of fact, the two founders of Anaqua were IP professionals who saw a gap in the market and decided to address it. These priorities now get woven into our product strategy.

Product Strategy 40

Product Strategy Strategy Strategy Roadmap 40

Strategyn

SEPTEMBER 15, 2016

Market segmentation is a method that companies use to target unique offerings to groups of customers that will value them. Over the years, many methods of market segmentation have been developed and implemented. What meaningful differences exist in a market? How is outcome-based segmentation accomplished?

Marketing 55

Marketing Analysis Survey Product Strategy 55

IdeaScale

OCTOBER 22, 2019

The Kanban system is a visualization strategy that helps you manage innovative development projects. Kanban can help you eliminate bottlenecks and pain points across your processes , which are likely limiting your team’s creative productivity. It allowed more accurate inventory tracking and much better reproduction strategies.

System 100

System Ideation Crowdsourcing How To 100

BrainZooming

APRIL 21, 2017

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

Strategy 72

Strategy Underperforming Technical Team Strategy Technical Review 72

Boxes and Arrows

JANUARY 7, 2013

The Marketing Stakeholder Interview. Marketing stakeholders. How does this product fit into the overall product strategy? How do you expect to differentiate this product? The Marketing Stakeholder Interview. It is quite long, so we’ve broken it into several sections. Many thanks to Ms.

Project 106

Project Design Product Strategy Marketing 106

Wazoku

JUNE 22, 2017

Feedback: obtaining opinions from people aware of the market, competitors, business model and similar business experience. The real test is when the product is launched but this preliminary research gives a hint. A good idea is to build the basic product as quickly as possible and make it inexpensive.

Idea Generation 79

Idea Generation Idea Management Software Resources 79

Boxes and Arrows

NOVEMBER 17, 2015

At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others? The best designers transcend the gap between strategy and execution. Designers have the magical ability to visualize the future.

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

Boxes and Arrows

JANUARY 7, 2013

The Marketing Stakeholder Interview. Marketing stakeholders. Marketing stakeholders (such as marketing executives and most product managers) are usually responsible for promoting the company’s brand, identifying new market opportunities and products that could address them, or both.

Marketing 43

Marketing Guidelines Underperforming Technical Team Design 43

BrainZooming

DECEMBER 2, 2015

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. This could come via broad employee involvement in providing input to the strategy.

Strategy 40

Strategy Strategy Engagement Conference 40

BrainZooming

NOVEMBER 13, 2015

Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” They need strategic thinkers who can develop strategy and turn it into results. We were in St. Flexibility?

Strategy 40

Strategy Strategy Guidelines Exercises 40

BrainZooming

SEPTEMBER 13, 2016

I’m scheduled for a background interview today on creating a thought leadership strategy. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. What to Say about a Thought Leadership Strategy? Value Leadership Strategy.

Leadership 40

Leadership Strategy Strategy eBook 40

BrainZooming

JUNE 28, 2016

Most executives can’t write a strategy plan, so don’t make them. Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners.

Exercises 65

Exercises Collaboration Strategy Strategic Thinking 65

BrainZooming

JULY 12, 2016

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. Here are five keys we’ve found for successfully engaging employees in innovation strategy. That’s no surprise. Ask me to participate.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

MARCH 21, 2016

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. Download Your Free Internal Branding Strategy eBook!

Engagement 40

Engagement eBook Strategy Strategy 40

Boxes and Arrows

NOVEMBER 13, 2018

Onward Search provides a useful overview of the UX design job market in infographic format. If we go by the stats, the market for UX designers could not be hotter. However, for many who enter from outside the field, it can lead to a gap between their academic training and the needs of the market they will be entering upon graduation.

Design 93

Design Technical Review Software Review Software Developers 93

Leapfrogging

APRIL 19, 2024

By leveraging digital technologies and fostering an environment of open communication, you can unlock the full potential of your virtual team and drive your organization towards greater innovation and productivity. Here, you’ll discover key strategies to enhance virtual team collaboration.

Collaboration 100

Collaboration Team Building Tools Video 100

Anaqua

SEPTEMBER 28, 2021

Over the years, Anaqua has made it a priority to engage with customers and harness their valuable feedback to help create the market leading IPMS, as recognized by industry analyst Hyperion Research. Client needs are ever-changing, which should be reflected in the evolution of their IP solution.

Collaboration 75

Collaboration Industry Software Review Roadmap 75

Planview

JANUARY 31, 2022

A core part of this focus and commitment is serving ESOs as they work to streamline their product and customer strategy and adapt to meet the varying needs of their customers. Below we outline four critical challenges that ESOs are facing, and how to solve them: ESOs Must Serve Two Masters: Profits & Product Adoption.

How To 72

How To Engagement Project Report 72

Planview

JANUARY 22, 2024

AI and powerful scenario-analysis capabilities will be crucial for assessing strategies against opportunity costs, product trade-offs, and the overall inherent risks of an R&D portfolio. Factors influencing product development and delivery, like environmental impact (e.g.,

Product Development 69

Product Development Innovation Management Management Trends 69

Planview

DECEMBER 28, 2022

One essential part of this adaptation strategy is building a strong product portfolio ; this requires a unified approach to aligning portfolio objectives with the overall business strategy, not just within a single team or function. This four-part model consists of the following: Strategy Orientation Balance Investment.

Management 52

Management Agile Analysis Strategy 52

Peer Insight

FEBRUARY 20, 2020

Disruption of markets worldwide has proven that speed is an important attribute of strong innovators. Companies that are built for speed can react quickly to changing preferences and competitors’ moves in the market, manifesting in greater potential to boost top and bottom lines. . Clearly frame the objective and guardrails .

Project 52

Project Innovation Product Strategy Strategy 52

Planview

AUGUST 23, 2022

The tricky part is that this must all occur regularly and simultaneously — from innovation prioritization to planning, execution, and in-market analysis — to ensure accelerated investments meet market demand. But in the competitive market, companies can’t afford to invest in the wrong areas or miss their launch dates.

Industry 52

Industry Software Review Software Developers Software Development 52

BrainZooming

OCTOBER 11, 2016

Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. Being a leading instigator for market disruption ? We can help!

Strategic Thinking 40

Strategic Thinking Exercises Analysis Underperforming Technical Team 40

BrainZooming

JANUARY 29, 2016

We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs. What are Strategic Objectives?

Strategic Thinking 40

Strategic Thinking Exercises Strategy Strategy 40

Your Ideas are Terrible

NOVEMBER 8, 2016

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Or perhaps you have a 2-sided market – consider Uber drivers and Uber passengers. Personas (or buyer personas, marketing personas) are fictional representations of key customer characteristics.

Innovation 61

Innovation Guidelines Ideation Design 61

Moves the Needle

FEBRUARY 26, 2019

When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box. A coach is someone who is proficient at designing good experiments.

Underperforming Technical Team 80

Underperforming Technical Team How To Roadmap Tools 80

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. In short they need strategic thinkers who can develop strategy and turn it into results.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

SEPTEMBER 9, 2016

Prioritize the time you invest in creating specific product/service marketing plans based on each one’s expected contribution to revenue and profit growth. Look at how many strategies and tactics you actually implemented this year, and use that as the threshold for how deeply detailed your plan for next year should be.

Analysis 40

Analysis Collaboration Strategic Management Strategy 40

Yet2

DECEMBER 18, 2018

Automotive manufacturers, companies in the automotive supply chain, and technology startups eyeing the automotive market need to understand the innovations that are taking place today – and those that will take place tomorrow.

Industry 45

Industry Innovation Technology Product Strategy 45

helloFUTURE

JULY 31, 2022

What kind of products can you market to nomads? However, none of these tactics is a good fit for what I see as our just-in-time-and-place future, which is one in which cloud-based technologies will be able to provide us with whatever we want precisely when and where we require it.

Trends 52

Trends Product Strategy Strategy Strategy 52

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40