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Unleash Your Visual Superpower!

Boxes and Arrows

Design itself is a product. Developers own the code, business owns the proposition, yet design is considered a “service.” One opportunity for designers is to “own” the future, to use their unique skills to document and maintain the future state of the product. “If Incubate ideas with visuals. UX ideology can hurt also.

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Stop Building Products No One Wants: How to Experiment Your Way to Success

Moves the Needle

When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box.

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The Marketing Stakeholder Interview

Boxes and Arrows

The Marketing Stakeholder Interview. Marketing stakeholders. Marketing stakeholders (such as marketing executives and most product managers) are usually responsible for promoting the company’s brand, identifying new market opportunities and products that could address them, or both.

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

For an airline, determining the correct way for a gate agent to manage boarding, or for a flight attendant to interact with passengers, are both elements of managing an internal brand team. Here are three internal branding weak spots the United incident highlights. Who Is Your Internal Brand Team?

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The Importance of Listening When Developing a Product Roadmap

Anaqua

When it comes to product strategy and development at Anaqua, the key word is LISTEN. From this, we were able to develop a series of significant enhancements being introduced over the course of the year to the platform. The product roadmap process at Anaqua is always iterative.

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Strategic Thinking Exercises – 3 Responses to New Ideas

BrainZooming

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

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How Should Customer “Needs” Be Defined?

Strategyn

They come from dozens of sources, including social media, the service desk, the sales team, customer advisory boards, and formal qualitative and quantitative research. First, we define a market as a group of people and the “job” they are trying to get done. Companies are not lacking customer insights. Why does it matter? Pretty slim!