Tullio Siragusa

MARCH 13, 2023

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

Marketing 115

Marketing Culture Training Team Building 115

Innovation Excellence

JUNE 29, 2017

This infographic, compiled by the team behind Website Builder, offers 104 mobile marketing facts, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

Marketing 80

Marketing Comparison Product Innovation Social Innovation 80

Paul Hobcraft

MAY 7, 2024

This collaborative approach taps into external expertise, reduces development costs, and accelerates innovation cycles. Harnessing the Power of Data and Analytics: The rise of big data and analytics has transformed innovation by providing unprecedented insights into customer behaviour, market trends, and competitive landscapes.

Artificial Inteligence 147

Artificial Inteligence Innovation Ideation Collaboration 147

IdeaScale

JULY 26, 2017

ISO goes on to say “through its members, it brings together experts to share knowledge and develop voluntary, consensus-based, market relevant International Standards that support innovation and provide solutions to global challenges.”. Well, what does that mean and what counts as a “standard?”

Guidelines 133

Guidelines Social Innovation Innovation Management Innovation Processes 133

Paul Hobcraft

AUGUST 24, 2022

” Recently in Stanford Social Innovation Review, an article on the “ Adoption of Innovation ” by Benjamin Kumpf & Emma Proud is well worth the read as adopting any innovation process is a tough, slow one. Diffusion and Adoption of Innovation- theory into reality.

Innovation 182

Innovation Technical Review Engagement Collaboration 182

Idea to Value

JULY 21, 2017

When should it be used: Any organisation that wants to enable their staff who have an idea to “try it out” or do an initial market experiment. Put simply, it theorises that small companies can disrupt the market of large companies by releasing a new version of an offering which appeals more to a subset of the customers.

Company 254

Company Innovation Brainstorming Underperforming Technical Team 254

Leapfrogging

JANUARY 27, 2016

There are a myriad of lists out there extolling the top trends and innovative products to watch for 2016. But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. Must-Go Conferences and Events .

Web Developers 100

Web Developers Web Development Conference Social Innovation 100

Tullio Siragusa

DECEMBER 26, 2022

Exploring the Global Smart Cities Market: Software Opportunities According to recent market research reports, the global smart cities market is expected to reach a size of over $2 trillion by 2026, growing at a compound annual growth rate (CAGR) of over 10%. Let’s explore the market opportunities by categories and regions.

Software 62

Software Software Engineering Marketing Internet of things 62

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Tullio Siragusa

AUGUST 5, 2024

Those who understand thiswho can make art out of AIwill become the dominant market makers of the future. The Next Market Makers: Artists of AI andData The Renaissance produced the Medici, patrons who understood that banking wasnt just about moneyit was about enabling culture, influence, and innovation.

Artificial Inteligence 62

Artificial Inteligence Data ChatGPT Marketing 62

Leapfrogging

AUGUST 1, 2015

The retail battle royale created the kind of hype associated with summer blockbusters and put the marketing punch for the new Terminator to shame. <&nbsp> <&nbsp> It’s all about business model innovation. Innovative Learning Conference – October 15 – 16 San Mateo CA. <&nbs.

Conference 100

Conference Social Innovation Strategy Strategy 100

Paul Hobcraft

JANUARY 1, 2016

It is very relevant in today’s more cost conscious market conditions and provides the emerging understanding of what helps resolve ‘jobs-to-be-done’ and delivering to different market needs. • The power of social innovation and linking your product to societal needs Scaling becomes important to expand this out.

Innovation 100

Innovation LEAN Design Agile 100

Tullio Siragusa

APRIL 4, 2022

Redesigning markets and behaviors. ? Manage social and market changes. ? This is where Design Thinking approach to business and social innovations offer the best solutions. Therefore, it is crucial to facilitate Design Thinking by collaborating with different departments to achieve novel innovation.

Design Thinking 118

Design Thinking Design Innovation Creativity 118

Tullio Siragusa

MARCH 26, 2025

With a background in marketing and nonprofit fundraising, she joined Blo ten years ago with a vision to grow the business while preserving its soul. Franchisees are supported with tools like community engagement marketing, regular roundtables, best practice sharing, and hands-on support from the corporate team.

Leadership 62

Leadership Culture Software Review Tools 62

Tullio Siragusa

FEBRUARY 26, 2025

Then, a market downturn disrupted everything. Unlike many AI-driven marketing tools that prioritize automation over authenticity, aiCMO is designed to help businesses foster genuine, human-centered engagement. Too often, marketing is reduced to transactionsclicks, conversions, and numbers on a spreadsheet.

Leadership 62

Leadership Design Thinking Design Culture 62

Leapfrogging

FEBRUARY 18, 2019

A new book by Silicon Valley tech veteran and innovation advocate Ann Mei Chang, Lean Impact: How to Innovate for Radically Greater Social Good explores the unique challenges that can deter social innovation. When companies build a business strategy, they start with the addressable market and decide where to play.

Technical Review 100

Technical Review LEAN Innovation Social Innovation 100

Tullio Siragusa

AUGUST 1, 2022

Tech Backstage interviewed Jacob Borgeson Director of Product Marketing at Wyng, to learn about data privacy, protection and hyper-personalization. Product Marketing Versus Traditional Marketing. Product marketing is about bringing a product to market. Then there is digital marketing.

Data 118

Data Technical Review Design Thinking Marketing 118

Tullio Siragusa

FEBRUARY 13, 2023

They operate in North America, the UK, and Europe and offer a range of services including advertising, media planning and buying, market research, public relations, and digital marketing. Competition: The advertising and communications industry in North America is highly competitive, with many players vying for market share.

Artificial Inteligence 118

Artificial Inteligence Company Trends Video 118

Tullio Siragusa

MARCH 19, 2025

Leading with Heart: How Empathy is Transforming Business Leadership Success in business is often measured by revenue, growth, and market dominance. Rebranding with Purpose: The Evolution to Heights WellnessRetreat Rebrands are often associated with marketing updates, new logos, and fresh messaging.

Leadership 62

Leadership Culture Design Trends 62

Innovation Excellence

DECEMBER 28, 2016

As innovation conversations move from Crowdsourcing to Crowdsolving, here's a look at its future, and a refresher on its social innovative roots.

Crowdsourcing 67

Crowdsourcing Social Innovation Innovation Big Data 67

Paul Hobcraft

NOVEMBER 29, 2016

I wrote this recently in a post entitled “ Bringing New Innovation is Stretching the Mind “ It opened with this view: “There is a profound shift taking place, relating to innovation. What are the new paradigms in innovation? Impact investing for social good through new innovation- a growing momentum?

Innovation 120

Innovation Collaboration Disruption Guidelines 120

Innovation Excellence

FEBRUARY 5, 2019

Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known.

Tools 103

Tools Product Innovation Marketing Innovation 103

Innovation Excellence

JUNE 9, 2024

GUEST POST from Art Inteligencia Greedflation — an insidious blend of greed and inflation — has silently been eroding the purchasing power of consumers, escalating economic inequalities, and tarnishing the trust we place in markets and institutions.

Trends 95

Trends Marketing Company Social Innovation 95

Tullio Siragusa

AUGUST 7, 2023

The Importance of Urgency in Sales In a competitive market, hesitation can be costly. Aligning with Market Dynamics: The pace of business is ever-increasing. Being able to react quickly to changes in the market or customer needs ensures that opportunities are not lost to more agile competitors.

Software Review 118

Software Review Exercises Culture Agile 118

Idea to Value

DECEMBER 2, 2018

Education and social involvement: Many initiatives aim to reduce the appeal of engaging in corrupt activities through education, social outreach and community building. Low-income families are supposed to get 15 kilos of rice a month — about 33 pounds — at roughly 15 cents a kilo, about a fifth of the going price in the market.

Case Study 125

Case Study Study Technical Review Innovation 125

Tullio Siragusa

JANUARY 27, 2025

He noted that while technology allows us to stay connected, those connections are often market-driven and lack depth. A Call for Connection As we embrace remote work and hybrid models, Sum stressed the need to focus on the quality of our connections.

Creativity 62

Creativity Leadership Technology Tools 62

Tullio Siragusa

SEPTEMBER 25, 2023

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Launch a limited edition to sense the market pulse. Their brand personality?

Design Thinking 118

Design Thinking Tips Design Training 118

Tullio Siragusa

MAY 16, 2022

Specifically, Design Thinking is the way of using various techniques and tools to come up with innovative solutions centered around solving the problems that impact people most. . Sales growth methods used in earlier years are now becoming obsolete with rising competition in every sector across many markets.

Design Thinking 118

Design Thinking Design Trends Tools 118

Open Innovation EU

NOVEMBER 16, 2015

External pressure: a balancing loop that suggests that both the exploitative loop and explorative loop will be disturbed by the market circumstances (a realism check), which will thus increase the likelihood of external forces saying that the strategy should change. Focus on social innovation and ideation.

Strategy 52

Strategy Strategy Ideation Competition 52

Tullio Siragusa

JULY 25, 2022

Alex was astonished to find that only a few industries offered innovation compared to the pet markets in the U.S. We also learned how they make sure to pursue marketing and advertising efforts to move the sellout to their retail partners. B2B Automation: The company also has automation in terms of marketing. Pet Markt Co.

Creativity 118

Creativity Data Technical Review Innovation 118

Tullio Siragusa

JUNE 5, 2023

From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. market with sustainable energy products. However, amidst this tech-driven evolution, a new paradigm is emerging.

Design Thinking 117

Design Thinking Design Artificial Inteligence Generative AI 117

Tullio Siragusa

JULY 24, 2023

A command-and-control culture slows down decision-making processes, making it harder for a company to respond to changes in the market promptly. Example: Blockbuster, the once-leading video rental company, failed to respond promptly to the changing market landscape with the rise of online streaming services like Netflix.

Design Thinking 108

Design Thinking Design Culture Underperforming Technical Team 108

Tullio Siragusa

APRIL 15, 2024

Enhanced Communication AI-powered tools can draft emails, create presentations, and even generate market analyses, allowing fractional executives to communicate more effectively with their teams and stakeholders. This frees up significant time for fractional executives to focus on more strategic aspects of their roles.

Generative AI 90

Generative AI Artificial Inteligence Analysis Trends 90

Tullio Siragusa

NOVEMBER 6, 2023

The Empathetic AI Where traditional market research methods might skim the surface, AI dives deep. For instance, consider a solar power company venturing into a new geographic market. To be one of the first to be able to empathize your company’s messaging and positioning in the market, get on the waitlist for AI CMO by clicking here.

Design Thinking 118

Design Thinking Design Meeting Artificial Inteligence 118

Tullio Siragusa

JANUARY 23, 2023

This can include everything from understanding the competitive landscape, to identifying potential customers, to developing go-to-market strategies. This could include areas such as sales and marketing, product development, or human resources.

Software Review 116

Software Review Underperforming Technical Team Company Design Thinking 116

Tullio Siragusa

MARCH 3, 2025

Beyond the Bottom Line: Why Businesses Must Balance Profit with Social Responsibility Success in business is often measured by revenue, market share, and quarterly growth. What if businesses, at their best, are also forces for gooddriving social change, fostering human connection, and making the world better?

Engagement 62

Engagement System Leadership Culture 62

Idea Drop

MAY 10, 2017

Currently it accounts for 5% of the market across five key areas – travel, car sharing, finance, staffing and streaming – but PWC predicts this to rise to 50%. This represents an exciting new era of social innovation that champions crowdsourcing, communities and connecting citizens.

Innovation 45

Innovation Crowdsourcing Social Innovation Software Review 45