Tullio Siragusa

DECEMBER 26, 2022

Exploring the Global Smart Cities Market: Software Opportunities According to recent market research reports, the global smart cities market is expected to reach a size of over $2 trillion by 2026, growing at a compound annual growth rate (CAGR) of over 10%. The region is expected to see a CAGR of around 8% through 2026.

Software 62

Software Software Engineering Marketing Internet of things 62

Idea to Value

NOVEMBER 12, 2020

In a nutshell, the pace of innovation is simply the speed at which an organization can improve their existing products and services, but also at which it is able to introduce new ones to capture the needs of the constantly evolving markets they operate in. The difference is profound, as you’ll soon see. Creating and capturing value faster.

Competition 293

Competition Innovation Software Marketing 293

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

Design Thinking 117

Design Thinking Design Marketing How To 117

Tullio Siragusa

MARCH 13, 2023

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

Marketing 115

Marketing Culture Training Team Building 115

TechEmpower Innovation

AUGUST 14, 2023

Specifically, they should know about, and help with: Asking and answering the 53 Questions Developers Should Ask Innovators Knowing when and how to bring on development talent ( Hiring Developers Before Product/Market Fit? , Then, a month later, the product is still 90% done. And six weeks later – 90% again!

Technical Review 156

Technical Review Fractional CTO Software Review Underperforming Technical Team 156

CorporateIntel

JANUARY 17, 2023

I suppose in an employment market where talent has unlimited options, the benefit of working remotely might be a trading card that management can offer to attract team members. Even then, when I see software engineers in a room with marketing and finance professionals, I often see exponential progress in shorter windows of time.

Software Review 115

Software Review Software Engineering Software Company 115

Planview

MAY 31, 2024

You will learn how VSM solutions can improve collaboration between portfolio managers and software engineering teams through real-time insights, an integrated toolchain, and end-to-end visibility that improves overall efficiency and unlocks capacity. An example of a Flow Metrics insights dashboard from Planview Viz 2.

Software Review 69

Software Review Software Software Engineering Software Developers 69

Tullio Siragusa

FEBRUARY 26, 2025

Then, a market downturn disrupted everything. Unlike many AI-driven marketing tools that prioritize automation over authenticity, aiCMO is designed to help businesses foster genuine, human-centered engagement. Too often, marketing is reduced to transactionsclicks, conversions, and numbers on a spreadsheet.

Leadership 62

Leadership Design Thinking Design Culture 62

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Daniel Burrus

JULY 14, 2021

related, haven’t merely changed their markets or industries, they’ve thoroughly disrupted them and completely shattered the status quo. When a computer can program, what will the software engineer do? This disruption can, in many ways, make or break an organization and its processes. can be applied to your organization.

Artificial Inteligence 138

Artificial Inteligence Internet of things Disruption Trends 138

Brunner

OCTOBER 6, 2023

Thirty years ago, I was working as a software engineer and a systems analyst for an IT consulting company. Much of what we did was custom software development in nature and usually operations related. After all, it drove me back to school to get my MBA in marketing. I’ve worked at a marketing agency for 23 years.

Technical Review 52

Technical Review Marketing Software Review Artificial Inteligence 52

Your Ideas are Terrible

OCTOBER 16, 2016

You’d love to steal talent from marketing, engineering, and sales … but your colleagues would leave garbage on your desk. You want top designers, developers, content marketers, and product managers with 3-5 years of experience. As your team grows these candidates will be a good fit for growth marketing positions.

LEAN 96

LEAN Innovation Software Engineering Software 96

Paul Hobcraft

SEPTEMBER 14, 2018

We so often get lost in back-end or front-end discussions, led by technicians, managing the dynamics and tensions of that constant pull between software engineers and hardware engineers, we forget the critical end outcome, it is not device management but what you extract out of it, in new business value.

Software Review 189

Software Review Software Technical Review Innovation 189

Tullio Siragusa

AUGUST 1, 2022

Tech Backstage interviewed Jacob Borgeson Director of Product Marketing at Wyng, to learn about data privacy, protection and hyper-personalization. Product Marketing Versus Traditional Marketing. Product marketing is about bringing a product to market. Then there is digital marketing.

Data 118

Data Technical Review Design Thinking Marketing 118

Tullio Siragusa

FEBRUARY 13, 2023

They operate in North America, the UK, and Europe and offer a range of services including advertising, media planning and buying, market research, public relations, and digital marketing. Competition: The advertising and communications industry in North America is highly competitive, with many players vying for market share.

Artificial Inteligence 118

Artificial Inteligence Company Trends Competition 118

Tullio Siragusa

MARCH 3, 2025

Beyond the Bottom Line: Why Businesses Must Balance Profit with Social Responsibility Success in business is often measured by revenue, market share, and quarterly growth. But what if the true measure of a companys impact goes beyond financial gains?

Engagement 62

Engagement System Leadership Culture 62

Wazoku

JANUARY 29, 2020

Kathryn Layland joins as Chief Revenue Officer (CRO) based in Wazoku’s London HQ, while Alex Butucea arrives as Wazoku’s new Director of Software Engineering, in the company’s Bristol office. . has made two new senior hires, as the company readies itself for further growth in 2020. ends- .

Idea Management 52

Idea Management Software Engineering Management Software 52

Tullio Siragusa

AUGUST 7, 2023

The Importance of Urgency in Sales In a competitive market, hesitation can be costly. Aligning with Market Dynamics: The pace of business is ever-increasing. Being able to react quickly to changes in the market or customer needs ensures that opportunities are not lost to more agile competitors.

Software Review 118

Software Review Exercises Culture Agile 118

Tullio Siragusa

SEPTEMBER 25, 2023

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Launch a limited edition to sense the market pulse. Their brand personality?

Design Thinking 118

Design Thinking Tips Design Training 118

Tullio Siragusa

JULY 25, 2022

Alex was astonished to find that only a few industries offered innovation compared to the pet markets in the U.S. We also learned how they make sure to pursue marketing and advertising efforts to move the sellout to their retail partners. Thirdly, marketers also need tools for automating campaigns on Facebook and other platforms. .

Creativity 118

Creativity Data Technical Review Innovation 118

Tullio Siragusa

JUNE 5, 2023

From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. market with sustainable energy products. However, amidst this tech-driven evolution, a new paradigm is emerging.

Design Thinking 117

Design Thinking Design Artificial Inteligence Generative AI 117

Tullio Siragusa

JULY 24, 2023

A command-and-control culture slows down decision-making processes, making it harder for a company to respond to changes in the market promptly. Example: Blockbuster, the once-leading video rental company, failed to respond promptly to the changing market landscape with the rise of online streaming services like Netflix.

Design Thinking 108

Design Thinking Design Culture Underperforming Technical Team 108

Tullio Siragusa

NOVEMBER 6, 2023

The Empathetic AI Where traditional market research methods might skim the surface, AI dives deep. For instance, consider a solar power company venturing into a new geographic market. To be one of the first to be able to empathize your company’s messaging and positioning in the market, get on the waitlist for AI CMO by clicking here.

Design Thinking 118

Design Thinking Design Meeting Artificial Inteligence 118

Tullio Siragusa

JANUARY 23, 2023

This can include everything from understanding the competitive landscape, to identifying potential customers, to developing go-to-market strategies. This could include areas such as sales and marketing, product development, or human resources.

Software Review 116

Software Review Underperforming Technical Team Company Design Thinking 116

Tullio Siragusa

APRIL 15, 2024

Enhanced Communication AI-powered tools can draft emails, create presentations, and even generate market analyses, allowing fractional executives to communicate more effectively with their teams and stakeholders. This frees up significant time for fractional executives to focus on more strategic aspects of their roles.

Generative AI 90

Generative AI Artificial Inteligence Analysis Trends 90

Tullio Siragusa

NOVEMBER 13, 2023

The Attention Economy: A New Paradigm In this era of digital saturation, the concept of the attention economy has emerged as a new paradigm, fundamentally changing how businesses approach marketing and engagement. As we have seen, adapting to platform dynamics, practicing ethical marketing, and maintaining consistency are key.

Design Thinking 116

Design Thinking Design Ideation Engagement 116

Tullio Siragusa

OCTOBER 9, 2023

Beware the Lure of Sophisticated Systems In an effort to match larger competitors, some startups integrate complex software systems and infrastructure too early. However, over-engineering can make simple processes tedious. Testing a new marketing tactic may get delayed due to legacy system constraints.

Software Review 118

Software Review Technical Review Artificial Inteligence Agile 118

Tullio Siragusa

APRIL 3, 2023

The Need for Adaptability and Continuous Learning Rapid Technological Advancements Technology evolves at a breakneck pace, and staying relevant in today’s job market requires the ability to keep up with these changes.

Learning 118

Learning Trends Collaboration Engagement 118

Planview

OCTOBER 16, 2023

Feedback has been integrated from a wide spectrum of positions, such as software engineers, product owners, value stream architects, DevOps engineers, release or environment managers, and even the strategic vantage point of the C-Suite. The perspective isn’t limited to just a few roles in an organization’s hierarchy.

Report 64

Report Technical Review Management Software Review 64

Steve Blank

JULY 11, 2017

So, this was a meeting of last resort, as the engineering director was making one last appeal to the CFO to keep his team in town. While a significant part of the headcount of this tech company was in manufacturing, the director’s group was made up of experienced software engineers. They’re lucky they work here.

Company 66

Company Policies Software Engineering Software 66

Greatest. Idea. Ever.

JANUARY 2, 2021

The use of a virtual avatar was at one point prohibitively expensive, requiring industrial motion-capture setups, and professional teams of cinematographers and software engineers. You can now theoretically make a virtual avatar like Calliope Mori’s with something as simple as a smartphone app and laptop.

Video 56

Video Software Engineering Software Trends 56

Tullio Siragusa

OCTOBER 16, 2023

Furthermore, in today’s global business environment, where companies interface with diverse markets and handle multifaceted challenges, traditional conflict resolution methods often fall short.

Design Thinking 118

Design Thinking Design Ideation Brainstorming 118

Tullio Siragusa

SEPTEMBER 11, 2023

In turn, this positively influences how the market perceives the brand, often leading to higher sales, better customer retention, and in some cases, a willingness by consumers to pay a premium for being associated with a brand they feel is socially responsible.

Leadership 117

Leadership Underperforming Technical Team Software Review Engagement 117

The Human Factor

JULY 27, 2022

This raises the difficulty of finding the top software engineers for a business given that many are bootstrapped and some are sponsored. All companies are now fundamentally tech companies, and employing software engineers is now a crucial task that greatly affects a startup’s long-term performance.

Software Review 36

Software Review Software Development Software Developers Guidelines 36

Moves the Needle

JULY 31, 2018

Currently, Kent is living the “funemployed” life playing poker 5 nights a week and pursuing other resurfacing hobbies after many years spent building a successful career as a software engineer and author. This is commonly referred to as Product-Market fit. The entire business must transition to a growth driven organization.

Meeting 66

Meeting Innovation Underperforming Technical Team LEAN 66

Tullio Siragusa

NOVEMBER 7, 2022

By listening to others, a CEO who is humble is also more to create a culture of continuous learning and improvement within the organization, which can be essential for adapting to changing market conditions and staying competitive.

Culture 98

Culture Collaboration Learning Leadership 98

Tullio Siragusa

JULY 29, 2024

Whether its launching a product, entering a new market, or restructuring a company, the process of testing, failing, and refining is how businesses evolve. They invest heavily in unproven ideas, assume they know their customers better than the market itself, or ignore early warning signs in favor of gut instinct.

Design Thinking 62

Design Thinking Design Learning Innovation 62