Leapfrogging
APRIL 15, 2025
What is a Geographic Market Expansion Strategy? A Geographic Market Expansion Strategy is a structured plan used by businesses to enter and grow in new geographic regions, whether across cities, states, countries, or continents. may develop a geographic expansion strategy to launch in the U.K.
Leapfrogging
APRIL 9, 2025
What is a Content Marketing Strategy? A content marketing strategy is a comprehensive plan that outlines how an organization will create, publish, distribute, and manage content to attract, engage, and retain a clearly defined audienceand ultimately drive profitable customer actions.
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Leapfrogging
MARCH 5, 2025
What is a Go-to-Market Strategy? Go-to-Market Strategy: A Practical Guide for Strategy Projects A Go-to-Market (GTM) strategy is a structured plan that defines how a company will introduce a product or service to the market, attract customers, and achieve a competitive advantage.
Leapfrogging
APRIL 15, 2025
What is the 4 Ps Marketing Mix Model? The 4 Ps Marketing Mix Model is a foundational marketing framework that outlines four key elements businesses must consider to successfully market a product or service: Product, Price, Place, and Promotion. Introduced by marketing professor E.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Leapfrogging
APRIL 15, 2025
Growth hacking is a fast-paced, experiment-driven approach to marketing focused on rapidly growing a business using creative, low-cost, and scalable tactics. Why Growth Hacking in Marketing i s Important Growth hacking is especially powerful for startups and fast-growing companies with limited resources but ambitious goals.
Leapfrogging
APRIL 7, 2025
The Brand Pyramid is a strategic marketing framework that illustrates the emotional and rational journey a customer takes in building a relationship with a brand. Brand Pyramid in Marketing Strategy The Brand Pyramid is especially useful for positioning a brand, launching new products, or rebranding. What is a Brand Pyramid?
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
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Combine this with innosabi Insight, an innovation market intelligence tool that automatically delivers the latest trends, patents, technologies, and competitive insights, ensuring your strategies are always data-driven.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
They give go-to-market teams the chance to know everything about their customers. Buying signals extend well beyond intent. With buying signals, they can reach more customers and win more deals.
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Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers!
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
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