Idea to Value
JULY 20, 2021
The main problem is that companies that deliberately set out to disrupt and industry usually think that being different from the incumbents and aggressive in their marketing is a sound strategy, because they can point to the disruptors above as examples that it works. However, disruption is not a strategy you can plan for yourself.
Paul Hobcraft
DECEMBER 15, 2021
as a conversation between us, where we emphasise the important linkage between innovation and strategy. We need to resolve that issue within any innovation activity, it needs a “tight” linkage to strategy. Making that real alignment of strategy and innovation provides a good base.
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Destination Innovation
SEPTEMBER 12, 2021
Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. Bland marketing upsets no-one and no-one remembers it.
Harvard Business Review
MARCH 6, 2024
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.
Speaker: Paul Heller
Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals.
Harvard Business Review
AUGUST 21, 2024
If you’re developing influencer marketing strategies, this episode is for you.
Idea to Value
JUNE 16, 2021
Most companies think they have a clear strategy. However, what they think is a strategy is usually nothing more than a set of goals. A real strategy requires clarity on not only what you want to achieve, but how you will choose to focus on achieving this, as well as what you choose not to do as well. Where will we play?
Speaker: Jennifer Wright and Nick Barron
The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. Whether you’re refining your customer journey or exploring ways to personalize engagement, we’ll provide insights that help you create adaptable models that move as fast as the market does.
Speaker: Chris Townsend, VP of Product Marketing, Wellspring
In this new webinar, Chris Townsend, VP of Product Marketing at Wellspring, will provide a primer on how Growth Innovation works and why it is poised to become the next generation of Innovation Management! But after years of experimentation, senior leaders are asking: Is this still just an experiment, or are we in it for the long haul?
Speaker: Jason Cottrell and Brian Walker
Debunk myths about modular strategies and understand their simplicity. Distinguish credible vendors from the pretenders in a crowded market. Integrate modular tools to meet your unique needs. Gradually upgrade your systems for continuous improvement. 📅 June 20, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT
Speaker: Shalini Dinesh
Research shows that as many as 70% of product launches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022). 🎯 Strategies for aligning cross-functional teams for seamless product launches.
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Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers!
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