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Concept Testing Template

Leapfrogging

Concept Testing is a structured process that evaluates consumer acceptance of a new product or idea before market launch. It involves presenting concepts to potential customers through qualitative methods (such as interviews and focus groups) or quantitative methods (such as surveys and online testing).

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Improving Idea Validation with Artificial Intelligence

Leapfrogging

By validating ideas early, you can identify potential flaws, understand market needs, and refine your concepts before significant investments are made. This capability is particularly valuable in concept testing, where AI can predict the potential success of new ideas based on historical data and market trends.

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Why It’s Impossible to Prove Your Innovation Will Succeed (and Why That’s a Good Thing)

Idea to Value

They invest heavily in surveys, focus groups, and predictive models, hoping to eliminate risk and ensure success. Markets evolve, customer behavior shifts, and competitors adapt. If theyre solely focused on proving the app will succeed, they might conduct large-scale surveys to confirm that people like the idea in theory.

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Outcome Driven Innovation Template

Leapfrogging

By using ODI, organizations can build offerings that align more precisely with market demand, increase customer satisfaction, and create lasting competitive advantage. ODI is especially useful when entering new markets, launching new products, or rethinking existing solutions. Providing a prioritized innovation roadmap backed by data.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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Are Your Customer Surveys Costing You Business?

Innovation Excellence

GUEST POST from Shep Hyken Why does a company send out a customer satisfaction survey? In the weekly Super Amazing Show I do with Brittany Hodak, we talked about surveys. Generally, it is to find out if they did a good job or what they can do to make the experience better. The general consensus […]

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Kotler’s Pricing Strategy for Business Strategy

Leapfrogging

Kotler’s Pricing Strategy: A Practical Guide for Strategy Projects Kotlers Pricing Strategy , developed by Philip Kotler , is a comprehensive framework that helps businesses determine the most effective pricing model to maximize revenue, market share, and competitive positioning. Providing flexibility in response to market changes.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. We surveyed 1,000+ GTM professionals to find out. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. But is it delivering real results?

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Embedded Analytics Insights for 2024

To better understand the factors behind the decision to build or buy analytics, insightsoftware partnered with Hanover Research to survey IT, software development, and analytics professionals on why they make the embedded analytics choices they do.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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New Study: 2018 State of Embedded Analytics Report

We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Why do some embedded analytics projects succeed while others fail? Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.