Business and Tech

MARCH 25, 2022

A panel of retail experts share their insights on the future of retail technology, the challenges it poses, and how it can be utilized to improve the customer experience and boost profits. Dr. Rusty Bishop Chief Marketing Officer, Bigtincan. What will the retail technology industry look like in the next five years?

Technical Review 246

Technical Review Technology Industry Data 246

Paul Hobcraft

JUNE 15, 2022

For this to happen, our focus today should be fully on low-carbon technologies and their technical realization. Transformative innovation from technologies has yet to fully emerge. Extending Mature and Established Technologies, 2. Those technologies in fundamental research or yet to be proven beyond the lab or small pilot scale.

Technology 205

Technology Management System Change 205

Business and Tech

AUGUST 26, 2021

In Airbnb’s case, we are in the “belong anywhere” business and, once we did the archeological dig to discover that, it influenced our strategic thinking, how we trained our hosts, how we marketed the company and the like. How are these technologies helping to meet the evolving consumer demands and trends?

Technology 246

Technology Strategic Thinking Exercises Trends 246

Harvard Business Review

MARCH 21, 2024

Surprisingly, the EV market has stalled in recent years. Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike can no longer make plans based on what early adopters of EVs want.

Marketing 145

Marketing Technology Innovation 145

Paul Hobcraft

MAY 19, 2021

In the near term, the report describes a net-zero pathway that requires the immediate and massive deployment of all available clean and efficient energy technologies, combined with a major global push to accelerate innovation. For advanced batteries, this pathway to commercialisation is being funded by capital markets.

Report 345

Report Innovation Technology Policies 345

Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. While the U.S.,

Marketing 145

Marketing Industry Technology Learning 145

IdeaScale

OCTOBER 3, 2024

What Is The War On Innovation The "War on Innovation" is the ongoing battle against a range of obstacles that slow or block technological and business advancements.

Competition 246

Competition Marketing Disruption Innovation 246

Paul Hobcraft

OCTOBER 11, 2023

The interplay potential in exploring the combination of humans, technology and AI This interplay between humans, technology, and AI is dynamic and involves continuous interaction, collaboration, and feedback between these elements. Collaboration : Humans and technology/AI systems collaborate to achieve common goals.

Technology 174

Technology Generative AI Guidelines Collaboration 174

Harvard Business Review

JUNE 28, 2024

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

Marketing 145

Marketing Strategy Strategy Learning 145

Harvard Business Review

AUGUST 26, 2024

Market share has traditionally correlated strongly with profitability because of efficiency, market efficiency, and customer perception effects. But digital can also amplify market share effects for large firms focusing digital investments on customer-facing processes and for large firms that create digital platforms.

Marketing 136

Marketing Change Technology Strategy 136

Innovation Excellence

JANUARY 23, 2024

Ever since the advent of the semiconductor, a compelling source of such changes has been disruptive digital technology. Although we are all eager to embrace its benefits, markets must first work through […] Moore Like everything else in this Darwinian world of ours, customer journeys evolve with changes in the environment.

Technology 125

Technology Disruption Marketing Change 125

Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.

Marketing 138

Marketing Generative AI Survey Learning 138

Harvard Business Review

MAY 24, 2024

And that process, which will be highly consultative and conversational, will create a new information pipeline that marketers need to monitor to ensure their brands are presented for relevant prompts and described accurately. The authors present three ways for marketers to rise to this challenge.

Artificial Inteligence 145

Artificial Inteligence Marketing ChatGPT Learning 145

Innovation Excellence

MARCH 22, 2024

Market risk – Will they buy it? Market risk – Test it with the customer. GUEST POST from Mike Shipulski Technical risk – Will it work? Emotional risk – Will people laugh at your crazy idea? Technical risk – Test it in the lab. Emotional risk – Try it with a friend. Technical risk – […]

Marketing 127

Marketing Design Technology Leadership 127

IdeaScale

MARCH 10, 2024

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and adopt new strategies that can help your business grow.

Marketing 130

Marketing Change Trends Competition 130

Harvard Business Review

APRIL 10, 2024

In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. But AI alone won’t yield meaningful campaigns.

Marketing 145

Marketing Creativity Tools Artificial Inteligence 145

Idea to Value

MAY 21, 2021

Why is it that some promising technologies seem to progress quickly but then disappear entirely? These new technologies are nowhere near commerically viable, so rely on this public funding to survive. And some technologies never manage to scale beyond this stage and die. Innovation Valley of Death.

Technical Review 289

Technical Review Innovation Technology Examples 289

Idea to Value

JANUARY 18, 2021

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. Diffusion is the process by which a new innovation or product is communicated over time amongst the participants in a social system or market. of the total market.

Innovation 307

Innovation Groups Marketing Company 307

IdeaScale

APRIL 14, 2021

This helps to further their goals while also providing the opportunity to license or use joint ventures to share their under-utilized technology or processes. Process innovation is the development and application of technology, production method, or method of delivery that’s newly introduced or improved to a notable degree.

Radical Innovation 264

Radical Innovation Open Innovation Innovation Social Innovation 264

Harvard Business Review

DECEMBER 11, 2023

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 145

Marketing Innovation Disruption Industry 145

Paul Hobcraft

OCTOBER 2, 2023

Exploring the interplay between Humans, Technology and AI for design thinking Why is design thinking regarded as so crucial to the future of innovation in a world of accelerating interplays between humans, technology and generative AI? Moving to the edge : Organizations are becoming more agile by adopting an “edge” approach.

Design Thinking 148

Design Thinking Technical Review Design Technology 148

Harvard Business Review

MAY 31, 2024

Entering a foreign market comes with inherent challenges. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.

Competition 144

Competition Marketing Company Resources 144

Harvard Business Review

DECEMBER 11, 2023

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

Generative AI 145

Generative AI Marketing Artificial Inteligence Data 145

Paul Hobcraft

DECEMBER 15, 2021

In this example above, as the knowledge of the market grows and the emerging understanding of the technology you have different horizons to invest in, to allocate your funds and resources but I feel this is a very “slow burn” allocation and the market might be changing faster than your response.

Strategy 313

Strategy Strategy Innovation Resources 313

Paul Hobcraft

NOVEMBER 22, 2020

There are several good reasons: Firstly , I like its stated purpose “ to help design the future of the information space ” and Atos looks to contribute to the development of scientific and technological excellence. Atos offers its first international student competition dedicated to technological innovation.

Innovation 329

Innovation Competition Technology Industry 329

Idea to Value

APRIL 14, 2022

Paul is a veteran of the Telecommunications industry, and his companies have helped bring breakthrough technologies like worldwide mobile calling and SMS to the masses. 00:04:45 – What it was like innovating in an industry when the technology was only just being developed. Apologies about any sound quality issues.

Industry 270

Industry Innovation Technology Company 270

Digital Tonto

AUGUST 1, 2021

Technology is a process that involves both revealing and building. Yes, we revealed the power of market forces and the bankruptcy of the Soviet system, but failed to build a more prosperous and. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

System 254

System Technology Marketing Disruption 254

Innovation Excellence

JULY 29, 2024

GUEST POST from Greg Satell In the 1960s and 70s, Route 128 outside of Boston was the center of technology, but by the 1990s Silicon Valley had taken over and never looked back. As AnnaLee Saxenian explained in Regional Advantage, the key difference was that while Route 128 was a collection of value chains, Silicon […]

Marketing 121

Marketing Strategy Strategy Technology 121

Idea to Value

JULY 15, 2020

The problem with timing is that every innovation only has a relatively small window of opportunity that happens when the technology and customers are ready, but there isn’t much entrenched competition. In these markets, the couple of companies that are first to scale , reap nearly all of the rewards. How can timing go wrong?

Innovation 249

Innovation Industry Technology Marketing 249

Digital Tonto

MARCH 5, 2023

The technology is maturing, the scandals keep getting bigger and, with information and communication technologies representing a mere 6% of advanced economies, we still have yet to see anything approaching the impact of earlier technology revolutions. Clearly, there is something afoot in Silicon Valley.

Technology 213

Technology Disruption Software Marketing 213